When the pandemic forced us all to seek refuge in March, we relied more than ever on TV, publishing and digital brands to connect with the outside world. So it's no wonder that Adweek's annual Hot List, which...
As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also...
Toyota New Zealand celebrates the "bond" between car owners, their trusted vehicles and their friends in its latest campaign to promote its new Hilux 2021 model.The hero film shows a small group of New Zealanders who stop by when...
The Philadelphia 76ers, the first National Basketball Association team to land a kit deal (and one of the most popular basketball franchises on social media in 2019), recently promoted two women to their executive positions. Former CMO Katie O'Reilly...
Nach monatelanger Arbeit an einer Marketingkampagne ist nichts schlimmer als zu erkennen, dass Sie nicht die erwarteten Ergebnisse sehen. Leider waren viele von uns dort. Wir haben all unsere kreativen Anstrengungen, Zeit und zahlreichen Ressourcen in eine Kampagne gesteckt,...
LinkedIn has added two new ways for users to control their conversational experience on the professional network. Members can now control who can comment on their posts: anyone on or off LinkedIn, connections only, or nobody. These...
It turns out that Oscar-winning actress Brie Larson is just like the rest of us. Her latest partnership with Nintendo shows that in 2020 she will do exactly the same thing as the rest of the world: play...
The strong black and white commercial is shot in slow motion and is full of sporting achievements. The confident speaker doesn't take prisoners with statements like "We're only talking about victories here" and "If you know you are...
Sweet is apparently a curse word in Angry Orchard's latest campaign - so much so that the word is hidden in the latest ads.The campaign is the first for Angry Orchard, Boston Beer’s popular hard cider brand, from Goodby...
Seien wir ehrlich: Eine Jobsuche macht normalerweise alles andere als Spaß. Es ist fast so, als ob es seine eigenen fünf Phasen der Trauer trägt. Zuerst wird seine demoralisierende Natur geleugnet. Dann kommt die Wut über Funkstille oder...

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