If you want to invest in a new tool for your business, you need to do your research. In many cases, this research begins with a request for information (RFI). Not sure what an RFI is? We've covered you in...
The health insurance company Humana has named the Publicis Media agency Spark Foundry as a US media agency after a review. Spark Foundry will be responsible for all online and offline media purchases and planning in local and...
If you want to attract highly engaged leads, interact with your audience, get real-time feedback, and benefit from exciting guest speakers, the live webinar format is for you. In a blind test by the Business2Community team, it was found that...
As the pandemic has forced more and more companies to accelerate planned digital transformations, a tech giant is undergoing its own technical upgrades. During Adweek's Mediaweek event this week, Michael Andrew, Vice President, Data, AI, and Personalization at...
If your brand has a business Facebook Page, invest time understanding your Insights dashboard. It contains vital data to help you understand your page's performance and which is critical to your page growing. Features like weekly insight summaries and competitive data...
Buying against a demographic often results in ad waste. However, by involving IT and their agency, brewery giant Anheuser-Busch InBev has created a better ad environment that offers greater visibility and retention. ...
Marketing is the action you take to get an audience for your business. You want to get people interested in what you have to offer and share content with them to help them decide whether to do business...
In Kodansha's more than a century-old business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention the careers of legendary storytellers like Haruki Murakami. For all...
A 2019 Edelman study found that three out of four consumers avoid advertising. In fact, 47% said they changed their media habits to see fewer ads, while others use ad blockers to prevent them altogether. The reasons for this...
Regardless of how great the latest marketing tech stack gets, there always seems to be room for improvement in attribution. We'd know exactly how someone went from promoting your brand to being a happy customer in a perfect world. ...

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