What to Make of Google’s Privacy Bomb: A Town Hall

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What to Make of Google's Privacy Bomb: A Town Hall

Publishers, ad tech, media buyers and brands have been bracing themselves for groundbreaking data protection updates for some time. And on Wednesday they got news that – although declarative – also invited many new questions. Google’s market-leading browser, Chrome, used by more than 60% of web users, has chosen not to support alternative identifiers that marketers can use to target customers.