You don’t watch a program on Netflix without doing a thorough research, right? Why should you compromise on research when it comes to digitally marketing your product or brand? While the internet has completely taken over the marketing world, good market research is still trending. Market research plays a major role in digital marketing. It provides you with vital and important information and in some ways it can make or break your digital marketing campaign. This blog gives you a glimpse of some of the top Market research tools to help you grow your brand.
But before we go any further, let’s understand –
What is market research and why is it so important?
Market research or Market research is a technique that is not only used by Market research company but also sole proprietorships to gather information and gain insights into the target group of another company / brand. When you own a business, you want to know where your customers spend most of their time, what their weak points and likes are, what makes them buy your product, what is of value to them, and so on. Market research helps you answer all of these questions, design better products, and improve the user experience. Market research analysts play a key role in Market research company as they are referred to as people who are experts in creating it Market research reports and essentially doing the market research process from start to finish.
Most of us went mad when we heard the word research and “shamed” it. I just made up this term, but I’m sure you know what I mean. We all have millions of dollars worth of business ideas that we want to bring to life and Market research never finds a place on this to-do list. But let me tell you that being obsessed with your customers and getting to know them is the only way to win.
If you’re one of those people who doesn’t do a lot of research but still wants to leave a mark that isn’t limited to your carbon footprint, you’ve landed on the right page. There are so many Market research tools out there that will make your life easier and help you Maximize market research efforts. Fortunately, I researched them thoroughly.
Mangools.com’s SiteProfiler is, as the name suggests, one of the few Market research tools that analyzes websites and brings together all of your competitors’ website statistics and SEO metrics in one place. All you have to do is enter a website url and SiteProfiler will give you all the statistics for that website.
All aggregated data is displayed – domain authorization, page authorization, citation and trust flow, rank, etc. You will also receive all backlinks with the most important referring domains directed to a site.
Along with this, the market research report by SiteProfiler also shows you the top content the site generated and where the main traffic is coming from.
The main advantage of this Market research tool is that it divides your audience based on age, location, gender, interests, etc. When it comes to competitors, SiteProfiler shows you the website’s competitive landscape along with relevant keywords.
One of the simplest and easiest Market research tools that visualize data in the form of charts and statistics, making decoding extremely easy. SiteProfiler also has a Google Chrome extension. Hence, while browsing, you will find insightful information about each website.
Other tools for measuring statistics – Tableau, Statista
Originally an online search tool, Google Trends is also known to be great Market research tool So you can see how often certain keywords and phrases have been searched over a certain period of time. It analyzes Google searches and provides you with information on how many searches have been made for certain terms and keywords, as well as geographical information about the users. It can also be used for comparative keyword research and to identify spikes caused by certain events in keyword search volume.
Best of all, Google updates the data on Google trends on a daily basis. However, I would recommend that you consume this information with a pinch of salt due to the problems with data collection and the approximations that could be used to calculate the results. Another benefit that makes Google Trends one of the more effective Market research tools Online brings you real-time data, including the latest trends from around the world. Lots Market research company You will also find the user interface extremely easy to use and navigate.
How to use it Enter a search term in the search field above and see how the search volume for this keyword has changed over different places and time periods. You can create finer-grained data by changing the location, time frame, category, and search type.
The data found in Google Trends can be used for various marketing purposes:
- SEO and content marketing – This tool will help you understand what your target audience is looking for in the market. Use this efficiently to Research and market Your content or to drive traffic to your website.
- Paid search – This data can be used to speed up your seasonal campaigns and help plan costs. You can also find out irrelevant keywords that can be negated while your ads are running.
- Execute ad motifs – You can use Google Trends to find out which topics are currently trending. By referencing a trending topic in your campaigns (email, Facebook ad, etc.) you can increase the engagement of your campaigns.
Other content research tools – Flipboard, Slideshare, Google notifications
Answer a series of questions about your ideal client and this Market research tool generates buyer personalities for you. Make My Persona is free Online market research Tool from Hubspot that supports the research of your buyer personality and helps you to better organize and understand. After answering a few strategic questions, you will be presented with a personalized, shareable person sheet containing important details about your target audience. Research and market to your ideal customers on a platform where they spend the most of their time! It couldn’t be more specific.
How it works –
- Go to Make My Persona and choose your path. If you’ve already researched, you can start right away. If not, this tool provides a guide to help you learn what a buyer personality is, how to conduct research and surveys, etc.
- There is a seven step creation process that you will be guided through, and each step focuses on a different aspect of the buyer personality.
- Once you are done with that, you will receive your Persona Editor document, which can be formatted and customized to suit your needs. When you’re happy with it, download it!
Other tools to get social insights – Facebook and LinkedIn analytics, social mention
This blog lists some of the top Market research tools available and I urge you all to take some time and try your hand at each of these tools before getting started with the tool Online market research how it will be help you to efficiently identify your target group, to know which digital areas and platforms you should be active in, to examine the market and to identify the most important influencing factors. It teaches you to keep an eye on the market while giving direction to your brand.
And as the digital landscape changes faster and faster, consumer research is extremely important. Without using the right resources Maximize market research effortsyour business can be lost and, most importantly, become a prisoner of your guesswork. So put on your research hat, channel your inner geek, and go!
Have fun researching! 🙂 🙂
Contact our research experts to learn more about how to develop the right market research strategy for your business!