The Trump Brand Crumbles; GM’s New Identity Design: Monday’s First Things First

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The Trump Brand Crumbles; GM’s New Identity Design: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you’d prefer it straight to your inbox, you can sign up for the email here.

Much damage was wrought during the capital city’s storm last Wednesday: tragic deaths and injuries, the devastation of the building itself and, as many lawmakers have suggested, the reputation of the US government – and the soul of the nation – damaged.

And then, at a level that pales in comparison to the previous editions, there is the continued deterioration of the Trump brand. Twitter’s decision to permanently suspend Donald Trump’s @realDonaldTrump account on Friday is the latest blow to the president and his name, which has long been plastered across his various businesses. Since Wednesday, even Trump’s most loyal supporters have distanced themselves from him, leaving the business world with the question: What will the Trump brand look like when he leaves office?

Robert Klara from Adweek asked experts: Will the Trump brand survive after it’s linked to extremism?

Connected: Conservatives who have fled Facebook, Twitter and other platforms in the past few months have joined Parler. However, the app has been removed from the Google Play Store and the Apple App Store because it has not adequately moderated the content of its community.

Media buyers were wary of last week’s events that paused their campaigns – and now some are still wondering when it is safe to resume. After all, understandably nervous audiences don’t respond well to brands marketing themselves in times of crisis. Adweek’s Ronan Shields and Lucinda Southern spoke to several agencies about their strategies for advising clients on ad spend during tense cultural moments.

It is not always easy to call: “Some advertisers right now don’t necessarily have the luxury of shifting their budgets.”

The revamped identity design for General Motors – the fifth in its 113-year history – was unveiled at CES 2021 this year. The new look underscores its commitment to electric vehicles, which includes the introduction of 30 electric models by 2025.

Check out the new design and discover how it fits into the company’s larger strategies.

Unfortunately, Quibi saw its fate less than a year from its launch in early 2020. But fans, fear not – the streamer’s content, including more than 75 scripted originals, reality series and short documentaries less than 10 minutes in length, will live on. Roku acquired the worldwide rights to stream the programs on its dedicated viewing hub, The Roku Channel.

And also new content: Roku will also premiere more than a dozen new shows that never got a chance to appear on Quibi.

More from today’s news:

In an act of extreme social distancing, a handful of brave film fans are sent to remote locations – like a lighthouse on a remote island in the North Sea – to watch the 60 premieres of the Gothenburg Film Festival alone and without a phone to connect them to the rest of the world World.

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