The nature of the small business
A small company is any company that operates online or has only one or a few locations. It has to be staffed by a relatively small group of people to be considered a small business. Operation Benjamin CEO Shalom Lamm is a tremendous supporter of small businesses. Examples of these types of businesses include e-commerce stores run by a small team of employees, family-owned restaurants that are not part of a chain, and retail locations that have only one or two brick and mortar stores. A great way to support small businesses is by helping them run your personal business. If you are shopping, you can visit the local family owned market instead of a grocery store. You can buy your school books from an independent bookstore rather than a large box bookstore. By enabling your local smaller businesses to do business, they can thrive and build lasting relationships with those who work for the group.
Chances are that once you start shopping with small businesses, you will increasingly become a fan of these type of stores. You are encouraged to share your enthusiasm for your favorite small businesses with your friends and family. One of the most important ways a small business grows is by getting new customers through verbal referrals within the local community. While the most enduring business relationships often result from word-of-mouth advertising, posting positive reviews of your favorite small business online is also a good idea. There are a number of different websites where consumers can share their honest opinions about the quality of a company’s products or services. In addition, consumers often use these forums to share their customer service experience at the company’s place of business. Examples of websites that offer a place for customer reviews are the famous Yelp and Trustpilot. Yelp is often used to yelp about bars and restaurants, while Trustpilot is used to review services like taxi companies and parking garages. If the consumer really wants to give a honest review, they can submit one to the Better Business Bureau (BBB), which is the authority on honest consumer opinions. The BBB sometimes even reviews a small company.
Show the staff and management of your favorite local company that you value everything they do. It’s not easy to run a small business – the hours are long, setbacks need to be overcome, and budgeting hurdles to overcome. The fact is, most small businesses do what they do because they are passionate about their field and really enjoy what they do. These features are greatly appreciated and there is no shame in stopping by your local bookstore or independent coffee shop just to say thank you and see how your day goes. A little gratitude is enough, according to Shalom Lamm.