The Most Impactful Emerging Marketing Technologies

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The Most Impactful Emerging Marketing Technologies

According to recent research from Ascend2, real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the greatest impact on their strategies in the coming year.

The report is based on data from a survey conducted among 270 marketers in November 2020 (31% work for B2B companies, 43% for B2C companies, and 26% for B2B / B2C hybrid companies).

43% of respondents say that real-time marketing will be one of the emerging technologies that will have the greatest impact on their overall marketing strategy in the coming year. 36% cite analyzes and 36% also cite AI.

Technological considerations

Marketers say their top considerations when evaluating new marketing technologies are ease of use (55% say so), cost (37%) and adaptability (36%).

Technological challenges

Marketers say their biggest challenges when implementing new marketing technologies are budget constraints (45% say so), strategy execution (43%), and determining which technologies are appropriate (38%).

About research: The report is based on data from a survey conducted among 270 marketers in November 2020 (31% work for B2B companies, 43% for B2C companies, and 26% for B2B / B2C hybrid companies).