The Scottish whiskey brand The Glenlivet has launched a new global campaign by Crispin Porter Bogusky London that takes the brand’s “originality” and legacy back in time from 1824 to the present day.
The TV and digital film, which runs in the US, Canada, UK, China, Taiwan and Hong Kong, shows the character of brand founder George Smith walking through time tackling a constantly moving conveyor belt as he tries to a glass of single malt without spilling it over the centuries.
The opening scenes show the character in 19th century Scotland as he created his brand and then ran past men who represent the strict norms and traditions of the whiskey fundamentalists. It ends with him hitting through a wall and coming to a modern bar.
“Our new film celebrates the original thinking of our founder, George Smith, and the legacy he left us. [which] forces us to keep innovating and pushing boundaries in this category, ”said Miriam Eceolaza, Director at The Glenlivet.
“Maintaining the original style of Glenlivet whiskey will always be our main focus and that’s why the whiskey is the real hero of this film.”
Campaign name: Original by tradition
Client: Miriam Eceoloza, Marketing Manager; Katia Fragkou, Head of Brand Communication and Digital; Naomi Rees, Marketing Manager; Margaux Barbe, brand manager; Jisu Pang, brand manager
Creative agency: Crispin Porter Bogusky London
Executive Creative Director: Dave Day
Senior creative team: Gonzalo Miguel and Manuel Diaz
Head of Strategy: David Proudlock
Head of Design: June Frangue
Managing Director: Helen James
Managing partner: Paul Wilde
Account Manager: Tiffany Beard
Production manager: Marcus Eley
Producer: Helen Cliffe
Production company: Prettybird
Director: Tom Noakes
Producer: Hannah Cooper
Cinematographer: James Brown
Editorial house: Cut & Run
Editor: Sam Bould
Sound design: Wave
Sound designer: Jack Sedgwick
Post production: Black Kite
VFX leadership: Guillaume Weiss
Producer: Amy Richardson
Colorist: George K.