Social Confidential: How Steak-umm Blesses Twitter With Wisdom and Humor

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In the latest episode of Social Confidential, where Adweek’s social media editors peek behind the logo to see who is tweeting and sharing of big brands, Jess Zafarris, Audience Engagement Editor, speaks to Nathan Allebach Known for his unusual approach to managing the company, he has Twitter account for frozen meat brand Steak-umm. “People…