Snapchat Extends Show Up Campaign With National TV Spot During Presidential Debate

Snapchat Extends Show Up Campaign With National TV Spot During Presidential Debate

During the first presidential candidate debate on Tuesday night, Snapchat goes on the air and airs a spot on national television and in select US markets.

The spot is part of the impartial, multi-week public relations Show Up, which also included public service announcements with former President Barack Obama earlier this month.

The campaign aims to encourage first-time and younger voters to register to vote, learn about the topics and candidates, and ensure that they cast their votes either in person or by mail.

The spot will run on national networks such as CBS, CNN, Fox and Fox News as well as in selected local markets during the debate on Tuesday evening.

It was developed by Snap Inc.’s in-house creative team and produced by Los York.

Snap citing a study commissioned by Morning Consult earlier this year, it found that the Snapchat generation is more likely to receive news about politics from friends and family, and that the same group is more than twice as likely to say friends and family are in The top reason motivates them to vote.

The company also released research by Circle / Tufts last week which found that 85% of Generation Z respondents believe young people have the power to change the country and 82% believe the pandemic has led them to recognize the impact of decisions made by political leaders on the everyday lives of people.

According to Snap, Snapchat reaches more people between the ages of 13 and 24 in the US than Facebook, Instagram, and Messenger From Facebook combined, and 80% of the 100 million Snapchatters in the US are 18 years or older.

Snapchat has already helped over 916,000 people register during this election cycle to vote through its suite of mobile voter registration tools.

In the 2018 US midterm elections, Snapchat helped over 450,000 users register to vote, with 57% of them actually going through the polls.



Chief Marketing Officer: Kenny Mitchell

Global Creative Director: Leo Macias

Senior Brand Marketing Manager: Jill Kinney

Senior Creative Director: MJ McCallum

Main Brand Designer: Abe Vizcarra

Brand Designer: Jules McLean

Senior Language Designer: Brian Lee

Language designer: Adam Rotstein

Senior manager for media planning and strategy: Karlo Cordova

Leading strategy and planning manager: Ellis Hamburger

Social Media Manager: Kiyome Okikawa

Social Media Strategist: Diamond Jones

Production manager: Tim Newfang

Producer: Jeff Holiday

Project leader: Justin Mersinger

Creative intern: Assetou Cherif

The Yorks:

Executive Creative Directors: Seth Epstein, Scott Hidinger

Executive Producer / Account: Melina Osornio

Executive producer: Leticia Gurjao

Production manager: Mariel Sands

Executive Producer: Jake Hibler

Chief Financial Officer: Melissa Redondo

Talent coordinator: Jade Fuller

Systems engineer: Sid Bedi

Editors: Robert “Chip” Sneed, Lin Wilde

Designer: Josh Kopeika, Marina Murad, Jaime Van Wart

Animators: Adam Linden, Christian Palma

Los York Live Action:

Directed by Dane Del Deo, Mikayla Gamble

Executive producer: Leticia Gurjao

Line producer: Scott Ludden

Creative oil:

Colorist: Marshall Plante

Executive Producer: Natalie Westerfield


Mixer: Daniel Hart

Creative Director: Scott Glenn

Production manager: Caroline O’Sullivan

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