Shopify Revenue and Merchant Statistics in 2021

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Shopify is a popular ecommerce platform used by 1.75 million sellers.

Shopify was founded in 2006 and exceeded $ 1 billion in gross retail sales (GMV) in 2013. Today GMV processes $ 119.58 billion annually – and has sales of $ 2.93 billion.

457 million shoppers place an order with Shopify merchants every year. That’s a 16.23-fold increase since 2014.

Read on to find the latest Shopify stats for 2021. From sales to market share, here’s a summary of what we’re going to cover:

Shopify Top Stats

  • 1.75 million Merchants sell through the Shopify platform.
  • Shopify processes $ 119.58 billion in the order value in 2020.
  • Shopify’s sales for 2020 were $ 2.93 billion.
  • The Shopify App Store includes 6,000 Apps.
  • Shopify merchants had overall 457 million Buyers in 2020.
  • 7,000 Shopify employees and contractors work.

How many Shopify stores are there?

1.59 million Live websites use Shopify. The majority of domains (71.27%) are registered in the USA. Great Britain and Australia complete the top 3.

Here is a breakdown of the Shopify online stores by country:

country Live shops with Shopify
United States 1,132,470
United Kingdom 65.167
Australia 45,403
Canada 36,860
Germany 27,442
France 24.199
Netherlands 14,385
Brazil 12,641
India 9,649
New Zealand 9.606

Shopify has a special plan for corporate customers called Shopify Plus. This costs $ 2,000 per month.

5,681 Live websites use Shopify Plus. 69.34% Shopify Plus customers are based in the United States.

Here is a breakdown of Shopify Plus users by country:

country Live shops with Shopify Plus
United States 3,939
United Kingdom 432
Canada 325
Australia 324
Germany 92
New Zealand 44
France 41
Netherlands 35
Hong Kong 27
Denmark 26

Source: Built with.

Shopify resellers

1.75 million Merchants sell through the Shopify platform. The company added 680 thousand new dealers since 2019.

The number of merchants on Shopify has increased 4.66x since 2016.

Here’s a table showing the number of merchants who have been using Shopify since 2012:

year Merchants
2012 41,000
2013 84,000
2014 145,000
2015 243,000
2016 375,000
2017 609,000
2018 820,000
2019 1,069,000
2020 1,749,000

Source: Shopify.

Shopify retailers by region

Shopify has merchants in 175 countries around the world.

half of all Shopify merchants are based in the US, which is not applicable 874,500 sellers.

Another 25% from Shopify retailers (437,250 sellers) are located in Europe, the Middle East and Africa.

Here is a regional breakdown of Shopify retailers in 2020:

region Dealer (Share)
United States 874,500 (50%)
Canada 104,940 (6%)
Europe, Middle East and Africa 437,250 (25%)
Asia Pacific, Australia and China 262,350 (15%)
Latin America 69,960 (4%)

Source: Shopify.

Shopify Gross Volume of Goods

Shopify makes it easier $ 119.58 billion Transactions in 2020. Shopify’s gross volume increased by 95.58% over the past year.

We’ve recorded Shopify’s gross sales volume since 2012:

year Gross volume of goods
2012 $ 707.4 million
2013 $ 1.62 billion
2014 $ 3.76 billion
2015 $ 7.7 billion
2016 $ 15.37 billion
2017 $ 26.32 billion
2018 $ 41.1 billion
2019 $ 61.14 billion
2020 $ 119.58 billion

Source: Shopify.

How many people are buying from Shopify stores?

457 million People who bought from a Shopify store in 2020. The number of shoppers placing orders with Shopify merchants has increased by 52.33% over the past year.

Here is a table showing the number of Shopify store shoppers since 2014:

year Buyers
2014 28 million
2015 57 million
2016 100 million
2017 163 million
2018 216 million
2019 300 million
2020 457 million

Source: Shopify.

Shopify sales

Shopify generates $ 2.93 billion in annual sales. Compared to the previous year, this is an increase of 85.44%.

Shopify’s annual revenue has increased 14.28x since 2016.

Here is a table of full data on Shopify’s sales since 2012:

year revenue
2012 $ 23.71 million
2013 $ 50.25 million
2014 $ 105.02 million
2015 $ 205.23 million
2016 $ 389.33 million
2017 $ 673.3 million
2018 $ 1.07 billion
2019 $ 1.58 billion
2020 $ 2.93 billion

Source: Shopify.

Revenue from Shopify Subscription Solutions

Shopify regularly reports its subscription solution earnings. The category includes platform subscription fees and point-of-sale pro fees, as well as the sale of apps, themes, and domains.

The company brought $ 908.76 million in subscription income in 2020. That matters 31.01% of the entire company turnover. Subscription solutions were Shopify’s primary source of income through 2015.

Shopify’s subscription income has grown by 51.26% since 2019.

The following table shows the sales of Shopify subscription solutions since 2012:

year Revenue sharing)
2012 $ 19.2 million (80.98%)
2013 $ 38.34 million (76.3%)
2014 $ 66.67 million (63.48%)
2015 $ 111.98 million (54.56%)
2016 $ 188.61 million (48.44%)
2017 $ 310.03 million (46.05%)
2018 $ 465 million (43.46%)
2019 $ 642.24 million (40.65%)
2020 $ 908.76 million (31.01%)

Source: Shopify.

Revenue from Shopify Merchant Solutions

Spotify’s revenue from merchant solutions consists primarily of payment processing fees. Other sources of income in this segment include referral fees, advertising revenue, and the sale of POS hardware.

Shopify generates $ 2.02 billion represented in Merchant Solutions sales in 2020 68.94% of total sales. Merchant solutions have been Spotify’s main source of income since 2016.

Sales of Shopify merchant solutions have increased 2.16x over the past year.

We have recorded sales of Shopify merchant solutions since 2012:

year Revenue sharing)
2012 $ 4.51 million (19.02%)
2013 $ 11.91 million (23.7%)
2014 $ 38.35 million (36.52%)
2015 $ 93.25 million (45.44%)
2016 $ 200.72 million (51.56%)
2017 $ 363.27 million (53.95%)
2018 $ 608.23 million (56.54%)
2019 $ 933.93 million (59.35%)
2020 $ 2.02 billion (68.99%)

Source: Shopify.

Shopify sales by region

Shopify provides a regional breakdown of revenue based on the seller’s location.

Shopify generates $ 2.15 billion of sellers in North America in 2020 total 73.3% of total sales. All markets outside of North America generate a combination $ 780 million.

Here is Shopify’s regional sales breakdown in 2020:

region Revenue sharing)
North America $ 2.15 billion (73.3%)
Europe, Middle East and Africa $ 454.27 million (15.5%)
Asia Pacific, Australia and China $ 292.24 million (10%)
Latin America $ 36.16 million (1.2%)

Source: Shopify.

Shopify monthly recurring income

Shopify calculates monthly recurring income by multiplying the number of merchants at any given time by the average monthly subscription fee. Shopify uses this metric as one of its business performance indicators.

Shopify’s monthly recurring income has been reached $ 82.61 million in 2020. That’s over 52.26% since 2019.

The following table shows Shopify’s monthly recurring earnings since 2012:

year Monthly recurring income
2012 $ 2.02 million
2013 $ 3.82 million
2014 $ 6.57 million
2015 $ 11.33 million
2016 $ 18.46 million
2017 $ 29.88 million
2018 $ 40.93 million
2019 $ 53.9 million
2020 $ 82.61 million

Source: Shopify.

Number of apps in the Shopify App Store

Shopify has 6,000 Apps available for download from the Shopify App Store, comprising 12 different categories. The Shopify App Marketplace has been added 2,300 new Apps since 2019.

The Shopify app has been counting since 2015 15x increased.

Here is a table showing the number of apps in the Shopify App Store since 2015:

year Apps
2015 900
2016 1,400
2017 2300
2018 2,500
2019 3,700
2020 6,000

Source: Shopify.

What is Shopify’s US Market Share?

Based on gross volume of goods, Shopify stores in the US will request a 8.6% Market share of all nationwide e-commerce retail sales. That’s more than Walmart (5.8%) or eBay (4.9%).

Here is a full ranking of the top 5 US ecommerce providers by market share:

business Share of US e-commerce sales
Amazon 39%
Shopify 8.6%
Walmart 5.8%
Ebay 4.9%
Apple 3.5%

Source: Shopify.

How many people work at Shopify?

Shopify has 7,000 Employees and contractors. The company has increased its number of employees by 40% over the past year.

Shopify has hired an additional one 4,000 new employees and contractors since 2017.

Here is a table showing the number of employees and contractors at Shopify since 2013:

year Apps
2013 334
2014 632
2015 1,048
2016 1,900
2017 3,000
2018 4,000
2019 5,000
2020 7,000

Source: Shopify.

Conclusion

That’s all for my list of Shopify stats in 2021.

The e-commerce platform is growing rapidly. Dealers, buyers and gross volume of goods are increasing from year to year.

As more and more companies use e-commerce channels, Shopify’s online sales portal offers an attractive package.

What do you think of Shopify? Can it continue its impressive growth? How robust will online sales be in a post-pandemic world?

I would also like to hear from you if you have any feedback on this statistic summary or ideas for future posts.

Don’t hesitate to drop me a line in the comments below.