Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of Connected TV’s most popular platform are about to experience a major advertising upgrade. Roku and Nielsen shake the connected TV advertising landscape with a landmark deal and strategic alliance: Roku to acquire Nielsen’s advanced video advertising (AVA) business, including the measurement company’s automatic content recognition and dynamic ad insertion technologies. Terms …