Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact

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Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact

Publicis Groupe’s identity resolution offering, Epsilon and The Trade Desk, work together to ensure the interoperability of their respective user ID products. The link represents one of the most important partnerships to maintain some level of online ad targeting as the industry prepares for the sunset of third-party cookies through the major web browsers in the industry. The Trade Desk …