Podcast Ep 52: How Ullu, an on-demand streaming platform, is engaging millions of users through unique content?


Attend an exclusive podcast with Vibhu Agarwal, CEO of ULLU.

All things start small and failure is the stepping stone to success.

Mr. Vibhu Agarwal is a living example of this. A bloody businessman, although his core business is structural steel, his curiosity and willingness to learn led to the rise of the widely accepted on-demand streaming platform. Listen to an inspiring conversation with Mr. Vibhu Agarwal, CEO of ULLU.

The ULLU app is a video streaming service that caters to a wide variety of genres, from drama, horror suspense, thriller to comedy and beyond. It’s a perfect app to watch your favorite shows and movies in your preferred local language.

Summary of the podcast

Vibhu explains his entrepreneurial journey since entering the entertainment zone in 2011. He shares with us about his relentless efforts to make a name for himself in the industry and what he learned along the way.

Vibhu talks about his unwavering commitment to making his dreams come true and how it is almost a prerequisite for an entrepreneur to understand his product and market from the ground up. Vibhu went out of their way and created the wonderful OTT platform provided on ULLU with original content.

As the conversation progressed, he shared the nuances of content consumption with us and explained how ULLU ensures that they are in constant and regular contact with their customers to maintain their loyalty.

During the discussion, he shared his contributions to video-on-demand in the Indian market and the strategies ULLU is pursuing to compete in this area. As a realistic dreamer and the plans he has for the future, he also talks about how the future might change, for which you are also equipped. We further discussed the importance of native content to customer relationships, as well as the various other platforms and ventures that ULLU has in store.

The conversation ends with his input on how to accept, analyze and learn from the mistakes and use them as a guide to get to the next level. Vibhu Agarwal believes that most of the answers often lie in the steps of failure. Vibhu logs off with his precious thought “The last one in the bunch of keys is the right key to open the door to success.”

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About the host

Truepush is the world’s leading free push notification platform. We are very happy to inform you Triggers and RSS-to-push are now updated to bring you the best experience in the world.

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