Ordering Christmas Trees Online Is Officially a Pandemic Trend

0
71
Ordering Christmas Trees Online Is Officially a Pandemic Trend

Walmart is the newest retailer to offer live ordering and delivery of Christmas trees as brands continue to look for ways to meet consumer needs during a Christmas season amid the pandemic.

To order a Christmas tree online, Walmart customers first visit the retailer’s e-commerce website. There they can search by tree type and height (between 3 and 9 feet), as well as freshly cut or potted options. Other holiday plants such as poinsettias can also be supplied.

Home improvement chains Lowe’s and Home Depot are among the retailers that also offer online Christmas tree orders this year. Claire Tassin, a director analyst at Gartner, previously told Adweek that these retailers are facing a difficult season and are making decisions that reflect how they want to balance their own needs with those of their customers while minimizing risk.

That being said, 2020 has paved the way for online Christmas tree orders in a unique way, partly due to the surge in food orders online, as well as the increased consumer convenience of buying items online with large tickets.

“If there is a year when live trees are ordered for home delivery unseen, this will be the year for that,” Tassin said earlier this month.

The Christmas tree, which Walmart described as one of the “central figures” of the Christmas season (at least for those who celebrate Christmas), poses clear logistical challenges in terms of size and consumer sentiment. After all, it is not only produced in a weekly grocery order. The good news, however, is that retailers have spent most of 2020 tweaking their delivery and pick-up options – Walmart added 150 pick-up stores and 170 same-day delivery stores in the third quarter alone – so in theory, at least Christmas tree orders are better prepared than ever before.

Walmart is also sweetening the deal with a partnership with the cell phone home repair market that allows customers to pay for their lights to be hung (and pre-order them from Walmart.com if needed). It’s come with a price tag – $ 129 for one-story homes and $ 199 for two-story homes, and $ 99 to $ 159 for removing the lights – but Walmart said it will “take away the Christmas lights and worry about.” ensuring our customers get the joy and none of the hassle of climbing a ladder. “

As with online orders for Christmas trees, customers add the lighting installation service to their online shopping cart, and Handy coordinates an appointment.

“We understand that the holiday season could be different this year. You may have to stay home more than usual or never leave your neighborhood to see lighted houses, ”a spokesman said in an announcement. “Either way, Walmart is committed to making our customers’ lives easier by increasing convenience and access to the things that make the holiday season bright and cheerful.”

Another Christmas that will be different this year: Santa. Some retailers like Macy’s are going the virtual route, while others – like Bass Pro Shops – keep Santa in store with some modifications.

Don’t miss that Brandweek Sports Marketing Summit and Upfronts, a virtual live experience 16.-19. November. Get insights from leading athletes, how they mastered a year of surprises and changes, and what to expect in the coming year. To register.