Instagram introduces another e-commerce feature on the platform: shopping on Instagram Reels!
ICYMI: Instagram roles is Instagram’s answer to Tick tock – the home of short viral video clips played by viruses.
With this latest update, companies and developers can tag products when creating a role so that they are fully purchasable.
Are you ready to grapple with Instagram Reels shopping? Here is everything you need to know:
What is Instagram Reels Shopping?
Rolling shopping is a new way to discover and shop for products on the Instagram app.
You can start shopping at Reels starting today. Developers can label products in roles and if interested you can learn more about them inline. I am excited to see how this helps people find and share new things that they love. pic.twitter.com/vA26LF6Bpm
– Adam Mosseri @ (@mosseri) December 10, 2020
Thanks to this new update, rolled out worldwide, viewers can now click the “View Products” button to buy, save, or learn more about the featured products.
For brands with Instagram checkout With this option enabled, users in the United States can purchase products without exiting the Instagram app.
In addition, developers can now mark products from partner brands in reels – building on the existing ones from Instagram Shopping from creators Offer.
Instagram has also introduced new ones Branded items Role tools that allow developers to add a “branded content” label to indicate when they are working in partnership with a company or brand.
According to the FTCBranded content tools are not always enough to be considered clear disclosure for a sponsored Instagram postbut they are a good start.
Shopping in Reels is on its heels TikTok’s Shopify partnership – a sure sign that TikTok will make great strides in e-commerce in 2021.
Satish Kanwar, Vice President of Product at Shopify, said the partnership is designed to make it easier for Shopify merchants to reach TikTok’s younger audience and increase sales.
“TikTok is one of the fastest growing entertainment platforms in the world with over 100 million dedicated users in the US alone,” Kanwar said in one Interview with TechCrunch.
However, since its inception, Instagram has been a leader in social e-commerce Shopping Instagram in 2018.
Users can now view and purchase products right from almost any part of the app: Instagram Feed Posts, Instagram Stories, Instagram Live, IGTV, and Roles.
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Jillian is a content marketer at Later in the UK. She is a fan of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.