Index Exchange Adds a CMO and a Chief Commercial Officer to Its Ranks

Index Exchange Adds a CMO and a Chief Commercial Officer to Its Ranks

Index Exchange is adding new positions to its C-suite, appointing former Amazon executive Lori Goode as CMO and former Criteo executive Jess Breslav as chief commercial officer.

The supply-side platform is expanding its leadership team as the industry has a long way to go, said CEO Andrew Casale, particularly in adapting to the rejection of third-party cookies and Apple’s IDFA, which make ad targeting significantly more difficult.

“We have a number of behaviors over the next 15 months or less to be fully ready, but I think we will get there,” said Casale.

Breslav worked for seven years at Criteo, the publicly traded ad tech company, most recently as Executive Managing Director for America.

“I am proud to join a team that continues to take a strong and sustainable approach to driving growth, and I look forward to helping Index double that commitment,” said Breslav in a statement.

Index Exchange had previously managed its direct clients, publishers, and media companies as well as its buy-side indirect publishers separately. Now these two groups of customers will be managed jointly under the CCO role, which will help to cope with the growing business of exchanges between publishers and big brands during the novel coronavirus pandemic.

“This type of cooperation between our direct and our indirect customers has never been so popular. That way we can create a far more seamless end-to-end experience for the entire transaction, ”said Casale.

Goode has served as the Marketing and Training Director for Amazon Advertising for the past five years. Before that, she worked for Facebook for two years and for almost six years at Microsoft.

“I couldn’t be more excited to join a team so dedicated to driving business growth for publishers and marketers alike, and I look forward to driving the brand forward as Index enters this next phase of growth,” Goode said in a statement.

Casale said adding a CMO will help the company expand its IX Open tentpole event when it can be back in person.

The new employees join a management team that consists mainly of white men. Casale acknowledged that when it comes to ad tech, there is “room for improvement” when it comes to hiring and supporting a more inclusive workforce.

“We as an organization also want to recognize the value and importance of diverse thinking and thinking and will continue to incorporate this into all hires, but ultimately we are looking for the best fit and the best best people for a given role,” said the CEO.

Index Exchange has also named Will Doherty chief of market and promoted him from developing the market.

According to Casale, Index Exchange is focused on expanding its omnichannel offering and expanding its global presence.

“For the next five years, our global business – our business outside of North America – will be our biggest business,” he said.

Index Exchange is headquartered in Toronto and has 13 offices in eight countries. Casale said the company has no plans to open any of the offices until at least January 2021.