Twitter is a great platform to join conversations, share your thoughts, and stay up to date on the latest news or industry trends.
And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for collecting leads and building an engaged community.
Ready to Learn How to Use Twitter for Business? Let’s get into that.
Why you should use Twitter for business
Unlike other social platforms that mainly focus on video content or long subtitles, Twitter encourages reactive tweets and images.
With a 280 character limit, your tweets must be short and sweet.
This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more – all with a touch of personality.
We’ve now grilled cheese so you can stop burning yours and just come over here.
– Dunkin ‘(@dunkindonuts) April 7, 2021
Also with over 180 million users on the platform, there is a great opportunity to reach new people and increase brand awareness.
According to Twitter Letter to the shareholders, Q4 of 2020 saw a 27% year-over-year increase in monetizable daily active usage.
Take that away? Twitter is just getting stronger, so if you’re new to the platform, now may be a good time to start.
Scheduling tool for later allows you to plan and schedule multimedia Twitter posts in advance – get started now for free!
How to use Twitter for business
- Develop a Twitter strategy
- Monitor your Twitter presence
- Cultivate your Twitter voice
- Engage, engage, engage
- Plan your content in advance
- Experiment with fleets and Twitter spaces
Tip 1: develop a Twitter strategy
A comprehensive Social media strategy is an important key to success on any platform, and Twitter is no different.
First, determine what you want to achieve with your brand’s Twitter account: Do you want to drive traffic to your website? Are you growing your community?
Next, develop SMART (specific, measurable, achievable, relevant and timely) goals. They could include:
- 5% MOM increase in engagement (month-to-month)
- Website traffic increased 25% year over year
- Twitter community growing 15% year over year
It’s also a good idea to know who your target audience is. Ask yourself questions like: How old are you? Where do you live? What are your interests?
Take the NWSL team Angel City FC. Her demographic includes Spanish-speaking followers and her pinned tweet reflects this:
Using two languages lets new followers know that the football team is inclusive and engaging – especially for a large Spanish community in the US – and supports their overall goal of increasing ticket sales.
TIP: As part of your Twitter strategy, try Content pillars to get clarity about what you are going to post on the platform.
Tip # 2: check your Twitter presence
Now that you’ve brainstormed and set your goals, it’s time to review your current presence on the platform. (Note: if you’re opening a brand new account, skip to tip 3!)
Use Twitter Analytics or a third-party tool to analyze old tweets. Notice what worked and what didn’t work – and think about why that might have happened.
Do they align with your new Twitter goals? If not, how can you pan?
You can also use a third-party analytics tool to learn more about your followers. Key figures to be considered would be:
- Top followers
- Breakdown by age group
- Breakdown by gender
- Public interests
This is also an opportunity to check out who your brand is following and update your profile picture, bio, and cover photo.
TIP: Take a look at some companies in your industry. What are you doing on Twitter? You take care? How can you do what they do better and with your own voice?
Tip # 3: Cultivate Your Twitter Voice
Creating a unique Twitter voice will set you apart from your competition, which will help increase brand loyalty over the long term.
Is your brand loud and energetic? Relaxed and calming? Formal and newsworthy? Is your target group under 30? Over 50 years old? These questions will help you determine not only who to talk to, but also how to talk to them.
Cheese maker Velveeta created a Twitter voice that is a perfect fit for their brand. Your twitter handle alone (@EatLiquidGold) gives you an insight into her funny personality on the platform.
WHAT’S THE FUNNIEST TWEET YOU’VE SEEN ON THIS SOSHELL MEDIA PAGE THAT YOU REGULARLY THINK ABOUT?
– Velveeta (@EatLiquidGold) April 7, 2021
Tweeting in capital letters and using pasta puns have become her hallmarks, showing off her quirky personality.
Another example is that UN women Twitter account. They often use emojis, hashtags, and exclamation points to deliver newsworthy tweets while maintaining a friendly voice.
For the first time in its history, the Olympic Games # Tokyo2020 will have almost equal representation of women and men!
By comparison, only 22 women (2.2%) out of 997 athletes took part in the modern @Olympics for the first time in 1900. @ Tokyo2020 #OlympicTorchRelay pic.twitter.com/f9GYybsvrN
– UN Women (@UN_Women) April 14, 2021
Using engaging visuals (images, videos, and GIFs) in their posts helps them break the flow of text and stand out from the crowd.
Would you like to learn more about how you interact with your followers on Twitter? Check out How to get more followers on Twitter.
Tip 4: Gather valuable customer insights
Besides all of the great branding you can do on Twitter, you can also use the platform as a great, global focus group for your brand.
Because it’s a platform where text is king, you can find out what people are saying about specific products and industries – which makes them a bonanza for timely feedback.
Twitter’s Explore page provides you with a list of trending topics and hashtags in your area. Use this feature to discover conversations that are important to your community.
You can also search for your company’s name or product to see what people are saying about it in real time.
Your company page doesn’t even need to be tagged or mentioned for you to gain these valuable insights – which makes it an extremely valuable tactic.
Tip # 5: Plan your content in advance
Content calendar are a great way to plan where and when your content goes live across all platforms.
By planning and scheduling Tweets in advance, you can batch build content and streamline your workflow – freeing up valuable time for your schedule.
Plus, Later has tons of helpful features to make the whole process faster and easier. With saved captions and hashtag suggestions, staying active on Twitter is a breeze.
Tip # 6: experiment with fleets and Twitter spaces
Although Fleets are still relatively new and are a great way for brands to experiment with short video content – similar to Instagram Stories.
Popular beach destination South Walton, Florida uses Fleets to share content that is more organic, personal, and authentic.
And Twitter areas, a new live audio “room” feature currently in beta, could become a place for entrepreneurs to network and position themselves as thought leaders in their community.
You may see some notifications when someone you follow opens or joins a space. let us know what you think
– Spaces (@TwitterSpaces) April 1, 2021
Experimenting with content on Twitter is a great way to see what works and what doesn’t – be it memes, fleets, or a new brand voice.
Your social media strategy will align with your branding goals, but these six tips will take you one step closer to using Twitter effectively for your business.
Ready to improve your strategy and start using Twitter for business? With Later, you can schedule and schedule all of your social media posts in one place!
Dante is a social media strategist and photographer based in New Orleans, LA. He has helped develop and manage social campaigns for dozens of clients. You can connect with him on Instagram @allthingsdante.