How to Use Localization for Increased Customer Retention


If you’ve made the decision to take your business to the next level and go global, this article is sure to be for you.

In the following you will learn more about what localization is and how you can use it to increase the loyalty of your international customers. Let’s start!

Localization is the process of adapting a product (service) as well as all content and marketing activities for a specific location abroad, taking into account all linguistic peculiarities and cultural differences.

Quite often it is confused with the translation. However, localization is a much more complex term that requires special attention if you are to successfully enter the international market.

Now let’s find out the key benefits of localizing your business before going global:

  • Competitive advantage in the market
  • Customer loyalty
  • More sales and more sales

How to increase customer loyalty through localization

Here are the top ways that localization can help you retain customers more effectively.

Get professional help

The best advice to make your business localization process successful and retain overseas customers is to seek help from localization services. There are plenty of them out there today, give it a try.

They have specialists on board who know everything about the localization process. You not only translate the content, but adapt it to the foreign culture of your target group.

In addition, they customize all the visual elements, help you customize the company website and even the application to make the user experience flawless and make international customers stick with your company.

Experts will help you get the right message across and avoid possible linguistic ambiguity.

Create content in your native language

Remember, customers are more likely to buy from a website in their native language. Hence, getting your message across is critical to generating greater sales.

Localization can help you stand out from other competitors, attract potential customers, and get them to follow your business or brand.

Providing them with the content in their native language will show the overseas audience that they are valued by your team. That way they’ll trust you more.

Another important thing is to offer quality content like you do for your local audience. You need to think about the main content strategy in advance and make sure that you only share the interesting and relevant information.

Offer them international customer support

The next key goal in increasing customer loyalty is to hire a support team that speaks multiple languages ​​fluently. Make sure you have specialists who speak the language of the country in which you want to promote your product or service.

It could be an in-house team of multilingual customer service representatives, or it could be another great option to hire an outsourcing team.

Remember that the latter option is the most convenient choice, especially if your budget is tight. Your customers need to reach out to a customer support team at all times and get the response they want in their native language.

Receive regular feedback from overseas customers

If you want to retain your customers more effectively and grow your business, it is important to get their feedback regularly. First of all, it makes them feel important and they will appreciate that you are interested in hearing their honest opinion.

Second, you can use the data collected to improve your services and range of products and make the right adjustments that your specific overseas audience needs most.

Getting an honest opinion from your international audience is an amazing way to identify your weaknesses and resolve any inconveniences that will help improve the customer experience.

Feedback can help you get better and attract more new customers with bigger offers.

Consider a localized loyalty program

You can increase customer loyalty once you implement a localized loyalty program for your international customers. Make sure it is appropriate for their culture. Let them be rewarded after your purchase.

Offer them discounts, free trials, 1 + 1 options, or anything that will make them buy from you and feel like you are giving them more than you are getting from customers.

Do your research, embrace cultural diversity, and develop a program that is interesting and appeals to an international audience.

Create localized social media accounts

It is important to provide customers with separate social media accounts that are specific to their country.

This is the perfect way to prove that your international customers are valuable. Also, it will be much easier to share the relevant information tailored to a specific international audience.

The same applies to the entire marketing strategy. It must be localized and written in their native language. Make sure you come up with a different strategy that suits the cultural specifics. The best social media tools can help you get better results in less time.

Work with local influencers

Another great way to get and keep more customers is by working with local influencers. People tend to trust referrals, and you can get more potential customers who are more likely to buy from you.

Be it a social media post, a press release or anything that could be relevant to your company. This tactic may be even more effective than any high-performance marketing campaign.

Final thoughts

Localization is one of the most important processes when working with your company globally. The advantages of localization are many. It will help you draw attention to your business, gain customer loyalty, and generate greater sales and revenue.

As you can see, there are many ways to retain customers with localization. By implementing these tips in the real business world, you can grow faster and more effectively.