Word-of-mouth and local advertisements may be a great way to attract customers from your area. But the online search can also turn out just as fruitful, if not more so! In fact, Social Media Today reports that 97% of search engine users have searched for information about businesses by conducting an internet inquiry.
And 46% of all Google searches were seeking local business info–which means they don’t rank in the top few pages on Google when you type something like “restaurants near me.” So any company must know how to optimize their website with SEO techniques specifically tailored towards attracting consumers who live within 100 miles or less away before they’re left missing out on valuable traffic and potential clients.
What Is Local SEO?
Local SEO is the process of optimizing your website and business for local search. With more people searching locally, it’s important to make sure you have a strategy in place to rank well on Google Maps and other sites.
Local SEO is not just about ranking for keywords – It’s about ranking high on Google Maps so that people can find you when they are looking for businesses like yours nearby!
The idea behind Local Search Optimization (LSO) is to generate traffic by appearing at the top of a user’s results list after he or she searches for something related to your company or products.
Best Ways To Improve Local SEO
Local SEO is important for any business. It can help your company grow and make more money. To improve local SEO, you need to do a few things: optimize your website, get reviews, and promote on social media.
A local SEO company can help you grow your business and improve your google ranking. There are many different ways to optimize your website to rank higher on google. Below is a list of the best ways to improve local SEO:
Set up a Google My Business listing
Setting up a Google My Business listing is one of the most important steps you can take as an entrepreneur to increase your visibility on Google. A business listing will give customers and potential clients access to all sorts of information about your company, such as reviews, products offered, contact information, and more. Setting up a business listing has never been easier than it is today; all you need is an email address and phone number for verification purposes!
It’s really important to set up a Google My Business listing because it will give your business the chance to rank on Google Maps and in local search results. When someone searches for a company, they are more likely to click on something that is ranked higher in the search engine. Setting up a Google My Business page can help you get found and grow your customer base!
Get links from relevant websites and directories
The best way to get links from relevant websites and directories is to do outreach. This means contacting bloggers, website owners, and other businesses who can provide a link back to your site in return for something of value.
Some resources that may help you find these contacts are LinkedIn, Twitter, Facebook groups related to your niche or business category. You will also want to use Google search operators like “link:” (with no quotes) or “directory:” (with no quotes) followed by the topic of interest such as “link: SEO” or “directory: blogs”.
Target local keywords
Local SEO is a term used to describe the process of optimizing your website for search engines to rank higher in local searches. The most important factor when it comes to local SEO is targeting keywords that are relevant and related to your business or location.
Have customers review your website on Google
One of the most effective ways to improve your search engine ranking is through customer reviews. You must have a good mix of positive and negative reviews on your website, so be sure to ask for feedback!