Since the coronavirus phenomenon, the number of digital agencies has increased massively.
Figuring out who to choose for your corporate project can be difficult. This is just a small guide to explain the different types of digital agencies and advise on how to choose for your specific needs.
Why are there so many digital agencies now?
Unfortunately, due to the coronavirus, many people have lost their jobs or were given leave of absence. The UK government has advised unemployed people to retrain for new careers. Maybe you saw the ad. People go online to learn new skills, especially skills that enable remote working like website design or digital marketing.
This is of course commendable, but there are videos like this on Youtube that teach people with no experience how to set up an agency. It shows how to buy pre-built mobile apps and websites and basically sell them for more.
The problem with this is that the people who follow these videos don’t have any real commercial experience or qualifications. If the client wants something custom or has an issue with their service, the agency has no control or doesn’t even know how to help. On the flip side, there are plenty of new people who are genuinely interested in developing the skills to run effective agencies and because they are inexperienced they can be very affordable for small business projects.
Choosing the right team
In my opinion, when choosing a digital agency, the most important factor is the team. You should look for a team that has specific experts on the service you want. For example, let’s take a small business looking for a simple, affordable website.
There are many digital agencies that offer this service. Better to choose an agency that specializes in website design. These are sometimes referred to as website design agencies. If you want to run an advertising campaign to grow your company’s clientele, a digital marketing agency is for you.
The Digital Agency Network makes it easy to find the right digital marketing agency by allowing you to search for the service you want. Below is a list of various agency services:
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- Website design agency – website design, website development and SEO
- Digital marketing agency – management of advertising campaigns
- Social Media Agency – Business Social Media Account Management
- SEO agency – search engine optimization
- Content Marketing Agency – creating content for blogs and social media,
- Email Marketing Agency – Email Campaigns, Newsletter Marketing
- SEM specialists – SEO and search engine advertising
Some agencies offer dozens of services and have employees who are good at many things but are not always experts at something special. Most digital agencies have a section on their website that describes their team members and skills. Pay particular attention to relevant degrees and years of experience. You can find an example of this on the Outible website.
Always check out the portfolio section of a digital agency website. This should give you an idea of what to expect when purchasing a service from them.
For a service like website design, you might be able to click on the live version of a website that they were working on. Pay special attention to the small details. Check the website on a desktop computer and mobile phone to see how they scale. The same goes for other services like ads. Be sure to read case studies and testimonials to make sure they are appropriate for your needs.
Do you need a digital agency?
There are tons of methods and technologies for website development in 2020. Some of the most popular are wix.com, foursquare, WordPress, Google Business websites, GoDaddy Site Generator, the list goes on and on. Why is that important? Well it depends on what you want your website to achieve.
If you’re on a tight budget, don’t mind planning in the hours, and you’re tech-savvy enough to manage the domain, host, and support a website, a website builder might be ideal. However, if this is what you don’t want, a digital agency is the way to go. You also get the benefit of getting professional help. You will be surprised how little a professional digital agency website can cost.
Managing ad campaigns manually can be tricky, but there are plenty of resources out there for learning. The problem I found was that learning takes a lot of experimentation to begin with and it can get expensive. There are also many different platforms like Google AdWords, Microsoft Advertising, Facebook Ads, etc.
If you need help with your business project, you can contact Outible.