How a Digital Marketer Ranked in Google Featured Snippet in Less Than 48 Hours

How a Digital Marketer Ranked in Google Featured Snippet in Less Than 48 Hours

That is a REAL SUCCESS Story by Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by him on his initiative.

After using the Content Assistant tool, my post went from 14 to 16 in search results right within the featured snippet in less than 48 hours.


I have high quality content on my website – Immigration to Canada and Quebec. For example, my bounce rate so far this year is 3.30%. All of 2019 my bounce rate was 14%, but there was still room for improvement. Below is a print screen from my Google Analytics account showing the results for my website’s performance.

Bounce rate of 3.30

It doesn’t matter if the content is good or if the target audience doesn’t come to my website.

If they don’t know about the existence of my amazing website and its contents, what is it about?

After reading some of my main competitors’ content, I asked myself: how the hell does Google rank this above my article? Seriously! And then I realized that there had to be something else I was missing. And of course we’re talking about SEO.

I know SEO is very important and can help any website grow if the principles are correct. The sad part of the story is that I never paid too much attention. Knowing that I was behind my enemies, I started signing up for many famous SEO websites. (Neil Patel, SemRush, Moz, etc.).

They were helpful in giving me some advice, but to be honest it was too general and vague. I wanted help taking my great content to the top! I have no idea how I came across cognitiveSEO. With all due respect, I’ve never heard of it.

I’ve tested so many tools that I decided to give this one a try. You know what they are saying, you have to kiss lots of frogs before you find your prince.

The content optimization process

When I found kognitiveSEO and looked it up on the website, at first glance I saw a number of useful tools, but not what I was looking for (real help getting my content ranked higher on Google). But that was a mistake that I found out later.

I closed the kognSEO website and looked for more options. Then I got an email from the team and I saw a mention about that Keyword tool and content assistant. And so I started using the tool.

I already had the keyword I wanted to rank for (Immigration to Nova Scotia – the Portuguese version) and I already had some content, so my main purpose was to improve that content. And it was a lot easier than expected.

First, I imported the url of my existing content. A few seconds later I got a lot of recommendations and, for me, MOST IMPORTANT keyword suggestions.

This was the tool I was looking for to improve my content on the Google search results page.

Content optimization tool

The Content Optimizer Tool told me which keywords to use more, which to include, suggested topics, and more.

I will be 100% honest: At first I was completely skeptical. Some of the keywords were related to the content, but it was very strange to use.

But I decided to keep going. In order toI’ve used almost all of the keywords recommended by kognitiveSEO. Even some I would never think of. I managed to get the Content Performance Score to 97.

imigrar content tool

Immediately after I completed all the changes, the tool showed me a yellow box: “This content could be in the top 10 Google results.” I literally said to myself, “Oh yes! Really? “. Come on! This tool doesn’t know anything about Brazil, immigration to Halifax, Nova Scotia, Canada (trending right now among Brazilians). And it’s in English! I write in Portuguese.

I knew it would help me somehow. But rank in the top 10? No way … I wasn’t prepared for what was to come …

The results after using the Content Assistant from kognSEO

Prior to using the SEO cognitive tool, my content was ranked 14-16 in the search engines for my target keyword – imigração nova scotia.

After all the changes with the Content Optimizer Tool in Less than 48 Hours, my post went from 14 to 16 in the search results for this keyword VERY FIRST!

In addition, my website is now ranked zero in the search results in the Google answer box. We all know how hard it is to win the answer box. Google is literally telling people: look no further, all your answers will be found here.

You can see that I rank higher than the official Nova Scotia government website. You can check out the screenshot below with the featured snippet and find my website on Google Featured Snippet. Your domain authority rate is 60% higher than mine. However, the Content Optimizer tool only made sure that Google knew my content was better.

Portuguese website ranks in the google answer box after using the SEO cognitive tool

I was so amazed that I did two things:

  • First, I searched for this keyword on three different computers to make sure they were using different networks! I couldn’t believe my eyes.
  • And secondly, I took the initiative to get in touch with kognitiveSEO and tell them about my results!

I will never publish another post before I get help from the Optimize Content Tool!

Thank you cognitive SEO team. You really provided what I was looking for in my content strategy!

Hope these kind of examples can help you understand how to use the cognitive SEO Content Optimizer Tool, how it can help you, and display third-party results unconditionally.


This is not a paid post and kognitiveSEO has no agreement with the author. This is Krumel’s success story that he wrote and documented himself. Please share your thoughts on this story with us.

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