Google Is Subscribing To Your Push Notifications- Chrome v86 updates.

Google Is Subscribing To Your Push Notifications- Chrome v86 updates.

Everything you need to know about the new Google Chrome updates to improve the user experience.

Google takes the user experience seriously and we can’t deny that fact with the recent updates to Chrome 86 for abusive push notifications. In this article we will cover

  • Which push are notifications?
  • How does Google track abusive push notifications?
  • What changes are being made to ensure a safer browsing experience?
  • How can reported websites fix this before enforcement?
  • And finally, what Truepush recommends for its customers to build a trustworthy user experience.

What are the push notifications?

Push notifications are short messages that a website sends directly to its users. As soon as visitors subscribe or sign up for push notifications on websites, they will receive updates on their desktop and mobile devices. This is a reliable channel for user reintegration when used properly. This is how a notification is displayed on websites.

What raises concerns about the security of this user reintegration channel?

As the pros and cons of each technology exist, while push notifications, while being vigorously used by websites as a promising channel for reintegration, leave room for unethical use by some websites.

From any website integrated with third-party push providers or a built-in push system, 90% Push subscribers use Chrome browsers.

While most websites send out informative push notifications to their users, some are these websites use notifications to mislead their users. The potential harm this practice can cause can vary from stealing sensitive information, gaining unauthorized access to the system, and sending fake messages or alerts.

Here is an example of an abusive push notification:

Image source

How does Google track abusive push notifications?

When the new Chrome 86 feature updates come into play, automated web crawling service ” Subscribed by Google to push notifications that a website sends.

While you are submitting your website to the search console for review, Google will look for some samples of your pages to detect the use of malicious activity by subscribing to the push notification. By considering the site’s previous actions to indulge in such malicious practices, Google automated web crawling service filters the possible origin of the abusive push notifications from these websites.

Now that you know how to check a website for abusive push notifications, how can users prevent further damage to their privacy and sensitive data?

Reduce abusive push notifications and focus on the user experience

Based on user experience reports submitted to Google worldwide, the user experience of the leader needs to be one step ahead.

Once a website has been filtered in the abusive push notification area, any visitor who previously logged in, and for the new visitors who enter the website, The notification is hidden by default as mentioned in the Chrome V80 updates for quieter push notifications.

There is no change in the user interface as shown below.

However, once a visitor clicks the bell icon as shown in the video above, A notification is displayed with a message notifying the user about the malicious activity as shown below.

One important thing to note here is that the notification setting of Existing subscribers to abusive push will be reset to the default settings. This indicates that users need to do this Please visit the website again and choose again whether to subscribe to a website or not. Thanks to Google for keeping users safe from these potential threats!

How does a reported website save itself from enforcement?

Once a website is under Google’s radar for abusive push notifications, the search console marks the status of the report as “Failed” with the required information in the report.

Google would offer the website owner two ways to submit the website for review. Chrome will begin enforcing if the abusive push issues are not resolved and the status continues to show as “Failed” even after 30 days of the previous report.

Here’s what google says:
The first time your website is in a Failed state, we’ll email registered website owners and users at least 30 calendar days before Chrome enforcement begins. You then have the option to submit your website for further review. ”

Truepush recommendation to its valuable customers

The Truepush trip has been amazing from the start. With more than 20,000 customers on board, we recommend all of our valuable customers to adhere to them recommended course of action.

In letter,

  • Provide the landing page url that is relevant to the notification message body.
  • Do not associate the notifications with spam sites or malware.
  • Send push notifications with relevant updates, just like your users would expect your website to do.
  • Build trust and reputation for your brand while focusing on a good user experience


Chrome v86 updates indicate that Google takes the user experience seriously, and therefore restricts any website owner actions that could potentially compromise user privacy. Websites should use push notifications to reform the way brands communicate with their users directly on their devices.


Image source – background vector created by freepik –

Image edited by Truepush