Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you’d prefer it straight to your inbox, you can sign up for the email here.
California Prop. 22, formerly known as the App-Based Drivers as Contractors and Labor Policies Initiative, frees employers from the need to apply minimum wage and performance requirements for gig workers. Wednesday went without a hitch, a win for Uber, Lyft, DoorDash, Postmates and Instacarts owner Maplebear, who teamed up for a $ 224 million marketing boost for Prop. 22. One of the key benefits for the sector is Prop 22 makes it easy to start and run an app-based business.
Analysis: Of course, there is an additional impact on brands and contract workers – but not all are good.
Connected: California voters approved Proposition 24, which upholds the precedent of the US California Consumer Privacy Act. Here’s our guide to what media companies need to know now as the rule continues to tighten.
No matter what the final election results are, The result – and the path that brought us here – could have a lasting impact on advertising, media, marketing and technology in the coming year. We spoke to experts across our industry about how a Biden presidency would be different from a Trump presidency:
- If Trump were re-elected, the debate over the role of social media platforms in monitoring misinformation would intensify. But even with a Biden presidency, media companies could be held more accountable.
- Brands need to reevaluate their tone and strategies based on the winner. Nonetheless, uncertainty and pivotal points in the Covid era are nothing new.
Further considerations: Learn how TV news, agencies, and advertising technologies are impacting.
One of the most memorable moments of election night came when Twitter users noticed that the meditation app Calm had sponsored CNN coverage. It was a thematic juxtaposition of an extremely tense night, but the response was positive, generated a lot of buzz, and approved nods of marketers who praised the customer-centric step of joining a needed resource.
Calm in the storm: Calm’s Senior Director of Growth Marketing will introduce you to election strategy.
Gap’s attempt to promote unity was less successful by posting a short video of a half-red, half-blue election hoodie in a tweet saying, “Together we can move forward.” It … didn’t go down well . Mocking responses were immediately received, critics said the promo was profoundly numb to the tense cultural moment, and Gap quickly deleted the tweet. It was a sharp lesson for brands deciding if and how to weigh the situation.
“Too early”: Read what the Adweek brand said about the incident.
The final election results may not be available yet, but the Nielsen numbers are. A total of 50.1 million viewers saw the election coverage on nine networks: Fox News, CNN, MSNBC, ABC, NBC, CBS, Fox, Fox Business Network and CNBC. For the second time in so many years, Fox News drew the most viewers, with 13.6 million prime-time viewers. CNN followed suit, beating rival MSNBC.