Drink More, Do Good; Election Marketing Evolves: Thursday’s First Things First

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Drink More, Do Good; Election Marketing Evolves: Thursday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you’d prefer it straight to your inbox, you can sign up for the email here.

Coors Seltzer is a great way to do good while drinking and differentiate yourself in a busy category

A fierce campaign for Coors Seltzer shows how drinkers dramatically explain the gravity of their great “sacrifice” – that is, sit back and enjoy a seltzer. What makes the drunken deed so honorable is that it helps the environment: the brand works with nonprofit organizations. Change the Course helps clear rivers. Coors Seltzer is also looking for more “volunteers” to drink the 175,000 12-packs, each of which will restore 500 gallons of river water.

See: “So much to hurt,” says one woman in a hammock. “But it’s a small price to pay.”

How President Trump’s Covid-19 diagnosis will shape campaign messaging as election day approaches

Trump has returned to the White House, meaning the candidates’ marketing is ready to resume for the home stretch of the elections – but his Covid-19 diagnosis represents a shift in its course. As the top brands of 2020 The presidential campaigns drive the same upheavals as any other brand: they know when to pause, how to deal with changing news and health updates, and much more. Both Trump and Biden’s editions have already hit the roller coaster in response to the diagnosis, and more changes may occur.

How things will change: Biden’s campaign has generally pushed for an end to the voting, but experts say it needs to be more specific.

More in election news and marketing:

  • Facebook will temporarily stop all US political ads on its platform after polls close on election night in America. The interruption is expected to last a week, but the company has not set an exact schedule.
  • GSP’s Vote for Them campaign for the Courageous Conversation Global Foundation uses classic campaign signage designs with the names of victims of police brutality to remind people that it is not just a vote for one candidate.
  • After the vice-presidential debate ended last night, Starz made a political statement in its very first debate ad promoting the Spanish princess with a charged message for viewers: “Fight Like a Woman”.
  • This political advert combines both the majesty and scavenger nature of the bald eagle in a way that will break your heart.
  • Do you want to live under a rock until the election is over? Hotels.com has the right place for you.

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How Ad Tech Could Work in a Post-Cookie World

The countdown to the cookie pocalypse has begun and existential fear has set in. But what will this new landscape look like? The Google Chrome browser team’s Privacy Sandbox suggested using aggregated data to measure ad performance using APIs such as: B. Trust tokens, click-through measurement, collaborative cohort and private stakeholder learning, including noise (PIGIN) means for advertisers to track stakeholders.

Within the editions: Both antitrust and data protection concerns regarding the PIGIN proposal from Privacy Sandbox remain in the air, and the solutions are … also avian.

  • Also in ad tech: IBM is adding three new tools to its ad product version offering this year as it continues to develop a range of AI-powered targeting offerings that are not based on cookies or trackers.

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