When designer, founder and CEO of Litter-Robot, Brad Baxter, inherited two cats in 1999, he began formulating a device that would ultimately eliminate the often arduous task of scooping up trash. After months of testing various prototypes, the...
Choosing the right price for your product is a bit like Goldilocks. Too high and you risk alienating a vast majority of your prospects. Too low and you probably won't have enough sales to run a sustainable business. Also, consumers...
Marcoms Mergers & Acquisitions saw strong transaction volume in the first quarter, up around 10% over Q1 2020. Most forecasts for 2021 have focused on the ongoing market disruption and innovation, and the first quarter did not disappoint. ...
Real-time bidding (RTB) has been one of the most popular ways to buy online ad inventory since it was introduced in 2009. But even for seasoned marketers, this type of programmatic advertising can be a very confusing concept. For...
Editor's Note: This piece is part of our Columnist Network series that explores the tactical thoughts and actions of Adweek's high-level expert community. Today, Kubient's Paul Roberts takes us through the episodes of earnings reports. In the...
YouTube is certainly a source of entertainment, but it's also an incredible platform for marketers, especially since it's the second largest search engine in the world. People take action based on the videos they watch as 70% of...
The DigitalMarketer Podcast | Episode 147: Starting a New Program or Product from scratch with Program Manager Garrett D'Entremont The DigitalMarketer Podcast | Episode 147: Starting a New Program or Product from scratch with Program Manager Garrett...
The industry is waiting with bated breath for Apple's upcoming iOS update, which will severely limit the tracking and targeting of ads on Apple's mobile devices - and impact the $ 105 billion mobile ad industry. The Apple...
What are the social media shopping habits, content and product categories of Gen Z and Millennial Americans? Read the full article at MarketingProfs

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