As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Through building non-organic traffic tactics for my team, I've...
In 2016, the Association of National Advertisers (ANA) launched their SeeHer initiative to create a more accurate representation of women in the media. When it was first launched, ANA provided agencies, marketers, and media outlets with toolkits that...
We've talked about this before, but diversity, inclusion and belonging shouldn't be about meeting a quota. Instead, the goal should be to foster a real sense of belonging to your team, which is likely to be made up...
The classic TV game show Supermarket Sweep returns to the radio waves on October 18 at 8 p.m. ET on ABC. The network has teamed up with Twitter to give fans the opportunity to browse the aisles virtually.In...
Instagram has become the favorite social network of many — and, as a result of its popularity, its become a major platform for marketing opportunities. For instance, consider the fact that 80% of Instagram users have made a purchase based...
With a new website full of chaotic audio clips of sirens, puking cats, and growling stomachs, TBWA London agency and men's media platform The Book of Man want to help people take better care of themselves - by...
By 2022, the number of email users around the world is expected to hit 4.3 billion. Among all of those users are members of your target audience, a.k.a. quality leads and prospects you can work to reach and convert via...
After months of speculation and several dramatic public hearings, a damn report by the Cartel Subcommittee of the House Judiciary Committee on Thursday is making many ponder the future of the online advertising industry.The report gathered evidence from Amazon,...
At HubSpot, we love brainstorming Bringing your team together in a room to come up with ideas can not only identify creative content or strategies that you may not have thought of, but also improve the feeling of psychological security,...
Each year, D&AD, the London-based promotional award organization that awards the coveted Black Pencil, elects a new president. Today D&AD named Naresh Ramchandani, Pentagram partner and co-founder of the creative agencies Karmarama and St. Lukes, as president.Hours later,...

Recent Posts