AT&T’s Xandr Backs Unified ID 2.0

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AT&T’s Xandr Backs Unified ID 2.0

Xandr will take an open identity approach by integrating leading independent advertising technology solutions for addressable advertising in a digital media landscape following the decline in third-party cookies and mobile advertising IDs (MAIDs). Top Line: AT & T’s addressable advertising unit, Xandr, has announced it will integrate three scaled offerings: Unified …