The infographic is one of the most effective mediums content marketers have. It’s a format that allows you to create content that can be compellingly and forcibly shared without sacrificing usefulness and thoughtfulness.
But there are some instances when regular infographics just don’t cut it. So what can you do to increase it? Is there any way I can make it that much more gripping and fascinating? If you’re asking yourself these questions, make your infographics interactive.
Here we’re going to look at what an interactive infographic is, learn how to make one, see some examples, and review some of the programs you can use to make your own.
What is an interactive infographic?
An interactive infographic is exactly what it sounds like – a visually engaging form of content that uses graphical elements to convey hard data, coupled with interactive elements such as surveys, animations, quizzes, heatmaps and external links.
Interactive infographics are an important part of the future of information content in many ways. According to a study by DemandGen, 85% of B2B marketers are already using or planning to use interactive infographics as part of their strategy.
But why is it like that? Why are companies so interested in including these types of infographics in their content marketing strategies? Put simply, interactive infographics are more compelling than static.
They add a more immersive element to the medium and, in turn, encourage greater engagement. Interactive content can also help express and promote a brand’s voice and identity. A study by the Content Marketing Institute found that 75% of marketers believe that uncontrolled interactive content can “sample” the brand, resulting in higher levels of lead encouragement.
Ultimately, you can engage readers by letting them interact directly with your data. You’re more inclined to learn and hold onto the information you share. This often leads to a sincere interest in your entire company.
How to make an interactive infographic
1. Collect and submit your data.
The first step in creating an interactive infographic – along with virtually all informative content – is collecting data. An interactive infographic with no interesting data is more or less a pretty picture with some information.
Once you have your data on hand, try to find a way to convey it with some oomph. A dry infographic isn’t going to generate the kind of enthusiasm or commitment you’re looking for. See if your information can tell a story with your information. Be intentional and interesting with the language you are using.
Take a look at this example:
Image source: VisMe
Whoever created this graphic managed to incorporate hooks, a powerful language, and a cohesive theme to articulate their data and its content – making them more compelling, engaging, and readable than just having a laundry list of hard Information thrown out statistics.
2. Organize your data with compelling visuals.
The operative term in the phrase “Infographic” is “Graphic”. Visual elements separate this type of content from boring lists of facts or statistics. When creating an interactive infographic, you need to include engaging graphics to grab and keep people interested in your content.
Find relevant, eye-catching images to complement the data you want to get across to readers – whether it’s actual photos, illustrated graphics, or other engaging visuals. The key here is to stick to a consistent theme.
That means you keep the consistency in color, tone, and visual medium that you choose. Breaking this type of cohesion can be harrowing and put off some readers.
3. Identify and apply the interactive elements that you want to include.
Once you have identified the written and visual themes that you plan to use to convey your data, it is necessary to identify and apply the interactive elements that can best complement and enhance them.
If you want readers to test their knowledge of the topic you are covering, consider taking a quiz. If you want to show them how your data can affect them personally, add a survey. If your data covers physical landmarks or geographic data, consider adding a heat map.
There are tons of interactive elements that you can use to make your infographic pop. Just make sure the ones you want to involve are engaging and appropriate without being annoying. They must be relevant to the information contained in the infographic and tailored to the readers.
Examples of interactive infographics
BBC’s “Will a Robot Take Your Job?”
This interactive infographic from the BBC looks at the future of work and automation. You can enter your work in a survey field and use compelling, fun graphics to detail how automated your field will be in the future.
Adiomas “What the internet thinks about”
This Adioma infographic has links to a wide variety of popular articles that capture the essence of the content most people think about on the Internet.
“New York City Skyline” from National Geographic
This National Geographic infographic provides a seamless, interactive view of the New York City skyline, along with some information about the individual buildings that make up it.
QZ’s “Dude Map”
This infographic is a fun heat map that lists the names men use to greet each other by region in the United States.
Interactive infographic maker
Infogram is one of the great resources for creating interactive infographics. The program’s interactive features are robust and versatile – including elements such as interactive map legends, timers, and interactive maps.
The software is particularly user-friendly. It has an accessible interface and a variety of simple, seamless integrations. Users can easily translate data from spreadsheets into well-designed, engaging interactive infographics.
Infogram’s pricing structure includes free, smaller-task plans and pricing tiers that are available as your company’s graphical needs expand.
Image source: Infogram
Visme is one of the leading online design software for non-designers. The program includes resources for world-class presentations and infographics. And while the functions for creating static infographics in themselves are up to date, Visme differs from similar software with its interactive infographic functions.
The software makes it easy to incorporate interactive elements such as links, quizzes, videos and surveys into your infographics. And as mentioned before, Visme is tailored to the needs and skills of non-designers. So if you want to put together compelling interactive infographics with limited design experience, then you should try VisMe.
VisMe offers a free plan to help users familiarize themselves with the software and reasonably priced plans for everyone from individuals to businesses.
Image source: VisMe
Creating interactive infographics isn’t always intuitive. Nailing can be a complex process. In some cases, you may want to outsource that work to a reputable, effective creative agency. If your needs match this invoice, you can contact CopyPress.
CopyPress can apply your research, work with you to determine a tone that fits your specifications, and translate both into engaging, well-designed interactive infographics. The company even has an interactive infographic on how interactive infographics are made.
As you can assume, this is one of the most expensive avenues. However, if you want your interactive infographics to be thorough and professional, this might be the way to go.
Image source: CopyPress
The interactive infographic is a format that can be used to capture and maintain consumer interest when done correctly – a burgeoning medium that is worth some time and thought to wondering where your content marketing is going should. Creating such a file is often very laborious. However, if you’re looking for an effective way to convincingly convey hard data and reach consumers quickly, it might be worth it.