8 Tips for Writing an Effective E-Commerce Email


As an e-commerce, your job is to expand your online presence to all available platforms and marketing tools. Email marketing should be an inevitable part of your digital marketing strategy in the e-commerce industry.

This is one of the oldest but most effective ways of reaching your target audience, sending them the right messages, and getting them to take the action they want.

Of course, you need to know how to write a quality and effective ecommerce email. Luckily we have your back.

How Do I Write Better Ecommerce Emails?

Below are the 8 best tips for writing an ecommerce email every time. So read on. Let’s take a closer look at that.

Focus on a single goal

Your audience doesn’t expect email from you because they haven’t requested from you. That means they are not that willing to read your email from top to bottom.

To make your email as effective as possible, there is always one goal you should focus on that you want to achieve. This will simplify your emails and make them easier to read.

There can be dozens of goals that you could aim for:

  • Welcome new subscribers / buyers
  • Offer a discount
  • Invite you to check out your latest products
  • Share the latest blog posts
  • Invite them to a virtual event

Whatever you’re trying to accomplish with your email, make sure it’s one destination per copy of email.

Segment and personalize your target audience

Depending on the size of your ecommerce, you may have more than one audience. Segmenting your audience is important when writing personalized emails. So make sure you do this.

They divide them into groups like:

  • New buyers versus loyal buyers
  • Buyers in Europe vs. in Australia
  • Contacts who opened your last email versus contacts who didn’t

Based on the demographics, characteristics, or behavioral groups to which they belong, you can personalize your emails and make separate copies for each group.

This will ensure that each group gets the information and treatment they deserve.

Write a killer subject line

Let’s face it – if your subject line isn’t good enough, no one will open your email and see what you have to say.

A great subject line makes the difference between the emails that go to the trash and the ones your audience actually reads.

A good subject line respects these basic rules:

  • Gives an honest indication of what the email is about
  • Addresses the recipient by name or a group to which they belong
  • Creates a sense of mystery that inspires them to read the rest of the email
  • Creates a sense of urgency and relies on FOMO

Here are some good examples:

  • Hey Maria! Your summer discount is here …
  • Hey beach lovers! Do you need a new swimsuit?

It is important for your audience to feel that your emails are specifically designed for them to be more willing to open and read them.

Respect the brand personality

As an ecommerce, you publish content on different fronts that is included in your marketing strategy. Your blog, website, social media, and email should be coordinated.

This means that you must respect the following in your emails:

  • Brand tone and voice
  • Type of vocabulary
  • writing style

When a person who follows you on Instagram reads your email, they need to feel like it is the same person.

Yes, they see you as a person they get to know better every day. So, make sure to reinforce your brand personality in your email marketing efforts as well.

Write precisely

As mentioned earlier, nobody has the time to read large emails with lots of written content.

On the contrary, people will be ready to check it out and maybe read the most important information you want to share.

Therefore you have to write briefly:

  • Forget about long introductions
  • Go straight to the point
  • Make every word count
  • Make each sentence valuable and informative
  • Remove redundancy

Make sure you are adding value to your readers right away and that every segment of your email copy is as important to them as it is to you.

Organize structure

To make your e-mail copies even more attractive and easier to read, you should organize their internal structure according to these simple but effective rules:

  • Divide your email into paragraphs
  • Use sub-headings
  • Create bullet points and lists
  • Use bold and italics

This makes it easier for you to search your email for specific information and makes your audience more willing to read it.

Sending just one large block of text will take you straight to the spam box.

Add a CTA

A high quality call to action should be an inevitable part of your ecommerce email strategy. CTAs are designed to push and motivate people to take the action they want and create a sense of urgency that is always welcome.

Add a CTA, which is a clickable link or button, and take your audience straight to the landing page where they can take that action.

We have the following in mind:

  • Request your discount now!
  • Order your copy today!
  • Buy your favorite style!

Your CTA should also be visually highlighted with larger fonts, visible colors, and other design tricks.

Proofreading for accuracy

You can’t send an email without perfectly proofreading it first. An email with a mistake as small as a typo says everything wrong about you:

  • You are unprofessional
  • You are sloppy
  • You wrote the email without investing all of your efforts

Because of this, you need to proofread every email you send. You can use a grammar and spell checker like grammar. You can also check the reviews of these writing companies and choose the one that you like the most.

Review every copy of email, sentence, and word before sending it out.

Final thoughts

An e-commerce email should be written with great attention to detail. Starting with your goal and ending with the overall impression you make, everything counts.

Use the tips above to ensure that every ecommerce email you send is successful.