6 Brands Reimagining Halloween; Netflix Boosts Prices: Friday’s First Things First

6 Brands Reimagining Halloween; Netflix Boosts Prices: Friday's First Things First

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Halloween has always been the ultimate time to celebrate the weird, scary, and unusual, but like everything in 2020, the holiday is stranger, scary, and unusual than ever. To keep the spooky magic alive and to celebrate the season, these brands got resourceful with their Halloween promotions:

  • Burger King France encourages customers to dress up their rides and receive a 20% discount in return. Watch a video of recommended auto-stumes.
  • Reese’s has launched a remote-controlled trick-or-treat robot that will visit neighborhoods where earth-sized peanut butter cups are being handed out.
  • Krispy Kreme’s “reverse trick or treat” idea means offering a dozen donuts for $ 1 when buying a box at full price and encouraging customers to bring the other box to a friend’s door.

Socially distant celebrations: Sour Patch Kids, Kool-Aid and iD Tech are also there.

Discover more creative Halloween messages and campaigns:

We’re roughly in the middle of the NFL regular season, which means marketers need to start ironing out their Super Bowl LV games. For an event that requires thorough planning, even under normal circumstances, there’s a whole host of new considerations this year: More people at home could translate to more spectators, but developing a totally creative subject and weighing the risk of a pandemic-related shift are very important real problems. Due to the late start of negotiations, advertising commitments are lagging behind those CBS reviewed two years ago, but ViacomCBS has sold far more regular seasonal inventory than last season, which could indicate high spending on the big game.

A “scary” suggestion: Nobody likes insecurity, but this is the world we live in.

To the surprise of absolutely no one, Netflix has seen a surge in subscribers this year, causing costs to increase for the first time since January 2019. The standard plan will increase by $ 1 to $ 14 per month, while the premium tier will increase by $ 2 to $ 18 per month, although the basic plan will only remain $ 9. A spokesman said the price hike will help the service create more and stronger content.

Priorities: Investor pressure could also be a factor.

Deutsch LA and Deutsch New York have been working fairly independently of one another since Mike Sheldon, CEO of Deutsch North America, left at the end of 2019. The IPG company makes things official by dividing the two offices into separate agencies. New York CEO Val DiFebo told Adweek and LA CEO Kim Getty that they have since shown “dynamic and independent leadership” according to IPG COO and future CEO Philippe Krakowsky.

What’s in the works: Learn how the two agencies differ and what happens next for each of them.

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