Ecommerce has come a long way in our lives, from when Amazon sold books in 1994 to the world’s most reputable online store selling almost anything that can be sold. E-commerce has become so important to both customers and retailers and sellers. Millions of products are shipped from various destinations to people around the world every day. All businesses strive to increase their online sales. The first thing the customer sees when looking for a product is the product’s image. After years of research, it is clear that a product image can greatly influence a buyer’s decision.
There are many ways a company can improve their product images which can be very helpful in selling the idea and product. Which ultimately drives conversion rates. In this blog we will help you with that. First impressions are important, the same is true in the e-commerce world. The moment a potential customer comes to your landing page for the product they are looking for, the quality and presentation of the image initiates the customer’s next step. It is vitally important to make sure that your product image is enticing enough to convert your prospect into an actual buyer.
Did you know already?
Only 0.52 percent of consumers would like to see a single product photo, 33.16 percent prefer to see multiple photos, and around 60 percent prefer images that give them a 360 ° view of the product.
1. Include all the angles for a better view of your product.
The most ideal way to show your products is to show them as a whole. Adding images from different angles and perspectives can help the customer better understand your product visually. Every purchase a customer makes is tracked through a detailed description and understanding of the product. Showing your product from different angles can answer some questions the customer may have previously asked about the appearance of the product to help them make their decisions faster and more accurately. This is one of the best ways to present your product in the digital world.
2. Including all variants.
When your products have different variants or colors. Adding pictures of each one can be vital to the overall customer experience. You don’t want your customers to guess what their product will look like until it’s on their doorstep. Adding pictures of all variations and colors adds value to the product page and description. This makes it easier for customers to choose interests. And that reflects the sales rate of the product.
3. Keep it clear and precise.
Numbers don’t lie, but they can be confusing at times. What is not confusing, however, is the preference for quality over quantity. And this concept also seems to follow in the product image. To keep it simple, you could add a dozen average quality images to your list of products, with images from every angle and showing all variants, but these could easily be overlooked by a few high quality images. Having accurate pictures of what your product looks like in person, while maintaining the quality of those pictures, can play a crucial role.
4. Reducing the image size and loading times.
Who loves to wait Nobody does, and certainly not even your next customer. While your product images can be world class and of the highest quality. If they don’t load quickly when the customer is on the product page, your high quality product images are as in vain as they are wasted potential. By reducing the image size, loading times can be significantly reduced. Make the experience enjoyable. All you need to do is use the right compression tools to maintain image quality without having to rescale it.
5. 360 degree view of your product
The current move for product images is the 360-degree view, which shows your product in a 360-degree perspective. It is basically similar to a 3D model of your product in the form of a 2D image. These images are created by software that enables spherical and panoramic image capture techniques. These 360 degree images will pop your product by showing the product’s design and craftsmanship in the most interactive way. The next best options are video and live demonstrations.
Did you know already?
Consumers are 85 percent more likely to buy a product after watching a product video.