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How To Optimize Image? Tips From Expert SEO Company in San Jose

Aug 24

When it comes to web design San Jose, image optimization is essential. Whether you have an online shop or run any other website, image optimization is a skill you must master. It is crucial to create an effective website, from attracting visitors to speeding up loading time. It is why we have compiled a list of crucial image optimization tips you must begin implementing. Here are some tips from expert SEO Company in San Jose.

Image Optimization #1 - Use The Right File Type.

The most appropriate format for your photograph is dependent on the subject matter and purpose of the photograph. Images of products, for example, are usually all in JPEG and PNG formats. PNG files come with larger file dimensions, but they also have the advantage of having translucent or non-visible backgrounds.

It's a great option for images of products that have to be overlayed with a variety of backgrounds. However, logos, diagrams and other graphics are typically formatted as vectors such as pdf and EPS.

Image Optimization 2 - Benefit of Alt Text. Make alt texts SEO-friendly

You've probably noticed that "AIt text" section as you upload an image on your site. Be sure to make use of this feature and create your site SEO-friendly. The text you include within the HTML of your website together with every image's attribute is called the alt text. Search engines utilize this text to determine what's on your site and often it's used to aid in the accessibility of websites for screen users.

Since search engines incorporate this information when they search your website, optimizing your alt text can help you achieve a higher ranking in the search results. Make sure to include keywords in your alt-text, however, be careful not to overdo it or add something that doesn't relate to the principal keyword. Search engines are smart and are able to detect manipulated information and cause severe penalties. It can, for instance, affect your rankings on different search engines drop.

Image Optimization #3 - Avoid Sizing Up Small Images

We are aware that cutting down on the dimensions of your images to make them more suitable for your site is something you can do. A file that is too large can cause your website to load slower, which could affect the user interface. However, the scaling of tiny files can also cause problems.

The attempt to make smaller images to suit a particular location on the internet, by increasing its dimensions can degrade the quality of the image. It can also affect the customer experience of the site as it will appear less professional.

If you're tempted to use an original image but the quality or resolution isn't sufficient generally, it's better to select a different one. There are plenty of websites that offer free stock images that you could locate. We compress the size of images but do not scale down small images.

Image Optimization #4 - Lazy loading

Are you familiar with "lazy loading" on websites? It is believed that files that aren't immediately available will take longer to load. If you have an article page that had many images and only those that are available as the user scrolled down would be loaded immediately.

The images further in the webpage will not be loaded until the user is at a certain distance from the image, a process known as lazy loading. Lazy loading is a way to reduce the amount of information loading at once. It's one of the most efficient ways to increase the speed of your website's loading by not allowing your website to load everything in one go.

Image Optimization #5 - Mobile-Friendly Images

With the increasing number of people accessing the internet via their mobile smartphones and computers, optimizing mobile photos is vital. Because of the fierce internet competition, customers will not settle for an unresponsive or draining experience. They'll likely be on the lookout for the next thing, possibly resulting in losing a subsequent purchase or inquiry.

Take a look at the dimensions of smartphones. Although it appears to be larger on a computer, it's still larger than a smartphone tablet. Make sure the images you are looking for will look great on various screen sizes. For smaller screens, an image with too much happening could be distracting.


Before you begin posting images to your blog, ensure you take note of the above tips for optimizing images. All of these are crucial in making your website tidy and fast to load and also consume fewer Megabytes for visitors to your website. Contact us for the best SEO Agency San Jose.

Salazar Digital - Marketing & Web Design

1172 Murphy Ave suite #208, San Jose, CA 95131

(408) 662-1315