All About Clio Journal

What is a Marketing Funnel

Apr 6

What is a marketing funnel and why is it important for every marketer online create one?

It's a marketing strategy that you employ to persuade potential customers to buy your products. It's a sales process in which visitors come to your website to find information that could solve a problem. Through certain tools, however, you can learn how to build an understanding and establish trust with each visitor.


This will allow you to better understand each visitor's needs. This will allow you to give the best information to each visitor. The visitor is more comfortable buying your product when you have earned their confidence. The visitor then becomes a client.

Certain customers turn out to be extremely loyal customers, ready to purchase every product you advertise. A marketing funnel consists of the various stages of the sales process that it takes to transform a regular website visitor to an extremely loyal customer who is willing to purchase everything you can throw at them.


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This is the ultimate goal. This can easily be accomplished with a well-constructed funnel.

You've got your marketing resources to grab people's interest and draw them into the funnel. When they fill out your PERSONAL form, they will be automatically entered the funnel. I use the word "personal" because nobody is going to opt in to your lead capture for business page. They want to become a leader, and not a company.

The page for lead capture is the entrance into the funnel - when they click that "Sign Up Now" or "Enter Here" button, they are entered into an entirely new idea in network marketing.

It is their choice. It's their decision. They have nothing to offer you other than your leadership skills and mentor and as someone who will assist to increase leads for their business.

This is how an advertising funnel works.

To draw customers to your product To attract and qualify people to your products, you must offer them a freebie on the "front end". You will need to register to receive the product (also known as opt-in) and then enter your email address as well as your name. Then, they will be added to your email marketing list.

Now, you've got those contacts on your list of email addresses and you can also send similar offers that they might be interested in.

They'll be directed to a page that offers an offer for a lower price or trip wire deals right after they sign up for the free offer. This is where they will be taken to the "backend" of funnel.

The purchaser are taken to a related offer at a lower price when they buy the lower-cost offer (also called an upsell). And if the person also purchases the higher-priced offer, they will again be taken to the next related product with a higher cost. You can continue this process for many more.

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