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The reasons behind the importance of Internet Marketing

Nov 18


An audit of the technical SEO on your site will ensure your site has the correct structure in place to guarantee SEO for your website and ensure that everything you put into it is indexable and ranked!


Let's examine some of the common technical SEO mistakes and ways to avoid them.


Duplicate Content is a Mistake #1.

Original content is something that Google loves. If you wish to be in the very first position of the results of a search, duplicate content is a big challenge.

Find out if you have duplicate content issues with tools like Screaming Frog, DeepCrawl, or SEMRush. These tools will scan your site as well as other websites to determine if the content has been re-posted elsewhere.


It could happen if someone republishes your content under an alternative URL, or if you've got the same content on a page as well as it is a post.

Be sure that each page is unique to avoid this problem. The URL and title, description, and H1/H2 headings on each page should be unique. Your H1 heading should be prominent and include your main keyword. To make the most of the strength of your keywords, you should include the keyword directly in every section of your page.


Even when you reuse images and alt-tags to go along with them, it is important to be cautious. The alt-tags you choose to use should not be the same, even though they must contain keywords. Think of innovative ways to incorporate keywords, while still being distinct enough to ensure that your tags aren't misinterpreted as duplicate content.

In your schema, or structured data look for duplicate content as well. It is a commonly overlooked aspect of your site that could have a negative effect on your search engine ranking. Google offers a fantastic Schema Markup tool that can assist you in making sure that your schema isn't cluttered with duplicate content.


Canonical Issues Rel=canonical (Mistake #2)

To link a page to another page, make use of rel=canonical. This increases credibility and minimizes duplicate content without impacting the rank of your site. It instructs search engines to crawl the page marked by rel=canonical.


If it is not used correctly, however, it could create confusion and may cause the search engines to stop displaying your page completely. Check for rel=canonical within the code of all your pages and make sure that it's used in a correct manner.


The title tag issue is the third error.

Here are a few of the issues that title tags could cause to SEO:


  • Tags that have been duplicated

  • title tags have been removed.

  • Title tags that are either too long or short and such.

  • Your title tags, also known as title tags, assist both users and search engines in determining the function of your site, which makes they an (understandably) vital part of the optimization process.


It is recommended to start with the basics to ensure that you have your title tags to the right place. In the beginning your title tag, it should be between 50 and 60 characters long and should contain at least one of your desired keywords. Check for duplicates on your site in order to prevent technical issues. A relevant, click-worthy title outside of the technical domain includes:


H1 Tag Issues

On-page SEO also includes header (H1) tags, as well. H1 tags are visible to people who visit your site but title tags do not appear when you search. Both should be distinct from one another.


While having multiple H1 tags for each page is not recommended, many are frequently missing or duplicated in the title tag. In terms of SEO, this is a huge no. Make sure each page has a distinct H1.

To maximize the value of your H1 tag, ensure it contains the keyword you're trying to target on the page, is in between 20 to 70 characters, and includes the keyword you're targeting for the web page.


Ignoring Meta Descriptions

Meta Description of the page is a short outline of the content of that page.


When the searched-for phrase appears in the description, search engines will typically show it, which is why optimizing the meta description to improve SEO is so important for SEO services in Gilbert. Sites that do not use (or replicate) in their meta descriptions are often able to see their SEO suffer due to this. Make sure to include the Meta description (found at the bottom of the posting page when using WordPress) and aim for 150 words. Make sure to include any important keywords prior to the potential cutoff.


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Magnet Marketing SEO
620 W Sierra Madre Ave Gilbert Az 85233