All About Clio Journal

Why it is important to have Internet Marketing

Nov 13

An in-depth search engine optimization audit on the site and will verify that your website is designed and has the right structure to ensure that your website is SEO-friendly and also that all the hard work that you've put into it is being tracked and ranked!

Let's take a look at the most common SEO errors made by technical experts and methods to avoid them.

  • duplicate content is the #1 mistake.

Content that is original Google is a fan of. If you'd want to appear in the top position of results for a search having duplicate content can be an immense issue.

Check if your site is having duplicate content issues using tools like Screaming Frog Deep Crawl, or SEMRush. These tools scan your site and other websites to determine if the content was copied from another site.

This can be the case when someone publishes your content under a different URL, or when you have the same content on a page and the blog post.

Make sure that every page is distinct to avoid this issue. The URL descriptions, titles, and H1/H2 headings for each page should stand out. Your H1 headline should be prominent and contain your main keywords. To maximize the impact of the keywords you use, it is recommended to include your keyword in every area of your site.

If you're reusing images, as well as the alt-tags they are associated with need to be considered. The alt-tags you select to use must not be the same, even though they might contain words. Find innovative ways to integrate keywords and remain distinct enough so that your tags aren't misinterpreted as duplicates of content.

In your structured data or schema, search for duplicate content as well. This is one of the most overlooked aspects of your site, which can negatively affect the ranking of your website in search engines. Google offers an amazing Schema Markup tool that can assist you in ensuring that your schema doesn't include duplicate data.

  • Canonical Issues Rel=canonical (Mistake #2)

In order to link your webpage to another site, You can use the technique the rel=canonical. This improves credibility and reduces duplicate content, without affecting the search engine ranking. It tells search engines to rank the webpage that is identified by a rel=canonical.

If it is not used correctly However, it could create confusion, and lead search engines to ignore your website entirely. Check for rel=canonical inside your page's code and make sure it's functioning in a correct manner.

  • The issue with the title tag is the third error.

These are only some of the problems that title tags can be causing to SEO:

  • Tags with duplicates

  • Title tags do not exist.

  • Tags used for titles too long or short, etc.

  • Tags for titles on your site Also known in the form of titles, assist both users and search engines in determining the intention of your website, which is why they are an (understandably) crucial element in the process of optimizing.

It is recommended that you begin by understanding the fundamentals of creating your title tags properly. At the beginning of your title tag should be between 50 and 60 characters, and contain at least two keywords that you would like to include. Check for duplicates on your site to avoid technical problems. A quality and click-worthy title that's not technically based comprises:

  • H1 Tag Issues

On-page SEO can also include H1 (H1) tags in addition. H1 tags are visible to visitors to your site, but titles do not appear on search results webpages. Both must be distinct from one another.

It's the truth that having at least one H1 tag on each web page is not recommended. A lot of pages are not present or duplicated in the tag that is called title. For SEO reasons this is a big non. Be sure that each page is equipped with an H1 tag that is unique.

To get the most out of the H1 tag make sure it contains the keywords you're aiming for on the web page. It should be between 20 and 70 characters and includes the keywords you're targeting on the web page.

  • Do not pay the Meta Descriptions

Meta Description of the page gives a quick description of the information available that is on this page.

If the search phrase is mentioned in the description, search engines will typically display it, that's why optimizing your meta description in order to boost SEO is extremely important. Sites that do not use (or duplicate) their meta descriptions can suffer from slowing SEO because of this. Be sure to provide in your Meta Description (found in the middle of the posting page in the case of WordPress) and attempt at writing 150-150 words. Make sure to include all relevant keywords before the cutoff.