The Top 5 Benefits of SEO for Business

Nov 13

SEO is now widely used as a marketing strategy online because of its effectiveness. The advantages of SEO are many, here are the top five benefits.

Although the world of online marketing has drastically changed in recent times, SEO remains a valuable and effective marketing strategy. While there are numerous advantages to having a well-crafted SEO strategy, we've outlined the top five benefits of SEO to make it easier to understand (or to remind yourself!) why is Gilbert Seo so beneficial?

Increased Traffic

Because the top positions on search engine result pages get the largest amount of clicks and impressions, placing your website in these spots could lead to substantial traffic increases for your website. SEO also focuses on creating keyword-relevant title tags and meta descriptions that show up in the results of the search. Having optimized tags and descriptions will increase click-through rates, which in turn helps to increase the amount of qualified web traffic.

ROI

No matter if you're an eCommerce or non-e-commerce site, SEO produces trackable and quantifiable outcomes, which means it's not a question of ROI. SEO agencies are able to keep track of almost every aspect of their SEO strategies, including the growth in traffic, rankings, and conversions. Analytics that are comprehensive also give you the capability to look to a finer level to view demographics and other engagement metrics for those who have visited your site. E-commerce sites, SEO agencies are able to see the routes that customers use to finish an order, all the way to the keyword they were using to find before purchasing. For non-e-commerce sites you can assign values to your lead conversions, for example, a "contact us" form, and then calculate the ROI of your SEO strategies that way.

Cost-effectiveness

SEO is among the most cost-effective strategies for marketing because it targets customers who are looking for your services or products on the internet. SEO's inbound approach helps companies save money as opposed to outbound strategies such as cold-calling. Although cold-calling may still be an effective method, the leads it generates cost 61 percent higher than those generated with an inbound strategy such as SEO. In addition, because SEO is also targeted towards users who are actively seeking the same products and services that you offer and the traffic that results from SEO is more reliable than many other marketing strategies that result in cost savings for companies.

Increased site usability

In an effort to help your website be easier to navigate for Google and other search engines SEO can also help improve the accessibility of your website for visitors as well. SEO involves rearranging the website's structure and linking to make pages within the website easier to find and navigate. This not only helps Google to search your site and find pages but can also make it easier for users to find the information on your site as well.

Brand Recognition

As top rankings yield significant views getting your site in these top positions on search results can translate into more exposure for your website. Furthermore, being on the first page for your targeted keywords will not only help the users associate your brand with those keywords as well, it builds trust because companies that appear on the first page generally are thought of as more reliable. The more your sites and content appear in top positions in the search engines, the more chances your users have to be able to see your content and feel connected with the company's brand.