12 ways to drive more traffic to your company’s LinkedIn page
Is your company’s LinkedIn page languishing in the underworld of traffic?
There is no shame in that. LinkedIn may be one of the most visited social media sites in North America, but the traffic is spread across millions of individual and corporate pages. Only a small fraction of LinkedIn users get the kind of traffic they deserve.
How can you change that? Simple: By implementing some old fashioned strategies to drive more traffic to the LinkedIn Page.
It’s not as difficult as it sounds. In fact, today you can start some of the simpler initiatives on this list and complete them in a relatively short amount of time. Read on to learn more about how to go about it.
1. Focus on telling compelling stories
Content marketing starts and ends with great content. This certainly applies to content marketing on LinkedIn, where the audience is unusually sophisticated and attentive. If your LinkedIn updates don’t consistently tell compelling stories that your audience will find valuable to their decision-making process, you’re not realizing the full potential of LinkedIn. And you are almost certain that you are leaving traffic opportunities on the table.
2. Use bright, engaging graphics in your posts
Don’t forget to use bright, engaging graphics to liven up your LinkedIn posts. These images do not have to be professionally produced or unnecessarily complex. Asiaciti Trust’s LinkedIn page shows the powerful power of clear, simple graphics in helping the stories you should already be telling on LinkedIn.
3. Republish long-form content that you have published elsewhere
If your company blog is already active and engaging, use it as a resource for your LinkedIn campaigns, especially early on. There’s no shame in reposting high quality blog content on your LinkedIn Page. Remember, it’s about sharing compelling stories and adding value to the conversations your prospects want to be part of.
4. Connect and chat with influencers in your field
Set a goal of connecting with at least 10 influencers in your industry every month. Once you’ve made these connections, keep them going by having meaningful (but respectful) conversations about the topics that matter most to you. If these conversations are publicly visible on your LinkedIn Page, you will attract interested visitors and possibly some participants as well. Even if they’re private, you can bet that your new influencer connections will reward you with mentions and endorsements.
5. Link to compelling content written by influencers (and other relevant sources as well)
This is yet another way to tap into LinkedIn’s rich inventory of influencers and authoritative content sources. Linking isn’t always a one-way street, and Google’s rules for reciprocal linking can be tricky, but your efforts will be more or less rewarded.
6. Reach links with requests for endorsements
Endorsements do more to your image than a dozen blog posts, especially if they’re from influencers whose words matter to their followers. Don’t be afraid to support people who have legitimate reason to give you a public thumbs up. Think of past and present colleagues, business partners, suppliers, employees and members of your professional network.
7. Join stakeholders who are likely to drive traffic to your page
Joining and actively participating in LinkedIn interest groups such as industry or professional associations is a very likely way to drive traffic to your LinkedIn Page. The more you participate in conversations through these groups, the more you will be seen as a valuable member of the niche – someone whose content is worth consuming.
8. Publish LinkedIn-exclusive content and promote it on other social media channels
Speaking of consumable content, nothing drives traffic to a LinkedIn page as high as high-profile, LinkedIn-exclusive content. You need to pull out all the stops to make this type of campaign successful and take advantage of other high-traffic social media platforms like Facebook, as well as your company website, press releases and possibly even earned media. Over time, stable content only available on your LinkedIn profile could become a target for potential prospects.
9. Studies and reports from the commission for publication on LinkedIn
This tip exactly follows the above. These studies and reports do not have to be exclusive to LinkedIn per se, but should serve as a “target” for reading or viewing. In other words, they need to stand out from the usual LinkedIn updates through scientific methodology and insightful inference not found anywhere else.
10. Be honest, authentic, and raw (but always suitable for the workplace)
Authenticity always sells, even in business places like LinkedIn. You have to be careful, however, to stay on the right side of the line between professional adequacy and “unsafe” territory. The price of crossing this line is too high to bear.
11. Create your own LinkedIn group
What if you can’t find a LinkedIn group to join? No sweat – create your own. You will attract a host of new followers and instantly gain recognition as an influential leader in your field, no matter how close it may be.
12. Participate in targeted content sharing (but don’t let it take too long)
Finally, make sure to share relevant content with individuals and small groups (including LinkedIn groups) who are likely to be spoken to. This type of targeted content sharing has a high chance of conversion if done correctly and can trigger a positive cycle in which newly activated prospects refer others to your LinkedIn domain.
Get more traffic to your LinkedIn Page today
Phew – that was quite a list. Are you more sure you know what it takes to get more traffic to your LinkedIn Page? Are you ready to go
Ready or not, you would do well to get involved. Every day, your competitors put their noses on the grindstone and work to prop up their LinkedIn profiles and attract more prospects to their pages. Give them too much room to run and they could knock you off the ground completely.
We know, of course, that it won’t come to that. You know what it’s about and you wouldn’t have gotten this far if you hadn’t known what it would take to achieve your goals. To a more appealing and popular presence from LinkedIn – not tomorrow or the next day, but today.